Floral Wallpaper Is Even More Popular in 2022, According to Search Data

published Jan 28, 2022
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Perhaps unexpectedly over the last few years, “grandmillennial” decor style has become wildly popular among millennials who have found inspiration in their grandparents’ decor, infusing it all with a twist tailored perfectly to those in their thirties and forties. And while the trend might not be the best when it comes to the real estate market (since buyers tend to shy away from things that feel “old” even if they’re brand new), new data from Klarna shows that grannycore is here to stay for the duration — or at least for the rest of 2022.

The pros at the all-in-one shopping app shared data with Apartment Therapy from search trends over the first two weeks of the year, and it seems that the advent of a new year is inspiring plenty to give their walls a revamp. They noted a staggering 412 percent increase on purchases of floral wallpaper in the first half of January compared to the final weeks of 2021.

Of course, the beautiful thing about floral wallpaper is how easily it can be tailored to your individual style by way of colors, prints, and patterns, but if you’re looking for something a little less permanent or you’re in a rental, removable peel-and-stick makes for a great option to add bold florals without fully committing. As Boston-based real estate pro Kate Ziegler previously told Apartment Therapy, “If you’re adding a pattern to your walls, do it well. Start with a small space like a pantry or powder room, or a single wall in a larger room, and for goodness sake pay the premium for a quality product, installed well with patterns aligned and looking seamless.”

It’s not just grandparents’ walls that shoppers are inspired by. Purchases of “Golden Girls”-esque wicker furniture, such as side tables and loveseats, increased an incredible 515 percent in the first two weeks of January, which means people are loving the classic appeal of materials like reed, bamboo, willow, and more in their home furnishings.

Other unexpected trends include china cabinets, with data showing that the the top cabinet Klarna users have put on their wish lists in 2022 is Wayfair’s Nikhil Wide China Cabinet ($366.99), a clean white china cabinet with a contemporary twist by way of frosted glass panel doors. The cabinet’s adjustable shelving provides plenty of space for storing glassware, china, mugs, and more, and two lower drawers offer extra storage for folded linens and other items meant to be kept out of sight.

Lastly, it seems buyers are perhaps ditching the ease of digital readers for a collection of books, because purchases of bookshelves on Klarna increased by 130 percent at the beginning of the year. Turns out there are plenty of ways to infuse a little grannycore into your space, which will certainly please those who find comfort in making what’s old brand new again.