Here’s Your First Look at Ellen’s Collection for Loloi Rugs

Ellen DeGeneres has been busy. The comedian, TV host, and most recently designer has been working on several new home collections under her ED by Ellen brand, including a line of rugs, pillows, and throws for Loloi.

The collection was first announced in October 2016, and debuted at the Las Vegas and Atlanta markets in January.

The rugs come in seven styles and multiple colorways each. The rugs are mostly handmade by artisans out of wool, cotton, and jute (the exception being the Trousdale line; it’s 100% viscose and power-loomed) and cover a range of styles, from flat weave to plusher pieces. We picked a few of our favorite pieces that you can check out above, but you can browse the whole stocklist over on Loloi.

“What’s not to love about working with Ellen?” said Amir Loloi, President and Owner of Loloi Rugs. “She’s funny, she’s talented, and she has a refreshing aesthetic that translates to rugs very well. I think people are going to be really impressed by the craftsmanship of the entire line. It’s sophisticated, but simple in a very ED kind of way.”

“I love it and I know you’re going to love it,” says DeGeneres. “But please, wipe your feet on one of my rugs before putting them on one of my couches.” Incidentally, you can also buy one of her couches—ED has a new line with Thomasville Furniture.

Loloi’s site sells to preferred dealers only, and we haven’t been able to locate any of the ED collection that’s available online to consumers just yet. However, many of the styles are backordered, so we can assume they’ll start appearing in Loloi dealers and online stores over the next couple months.

Loloi also has a collection with Joanna Gaines’ brand Magnolia Home, which launched last year.

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