Barbie’s Dreamhouse Is Getting the HGTV Treatment in a New Reno Series

published Mar 23, 2023
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As fans eagerly await the release of the upcoming “Barbie” movie, the eponymous doll is enjoying a serious pop culture renaissance by way of Barbiecore decor and fashion trends. Of course, Barbie herself is just as iconic as her famed Dreamhouse, which is why HGTV is paying tribute to her palatial pink-hued pad with a new reno series.

Slated to debut sometime this summer to coincide with the film’s July 21 release, HGTV’s “Barbie Dreamhouse Challenge” will feature eight teams of the channel’s biggest stars as they compete to transform a Southern California home into a real-life Barbie Dreamhouse. In the end, one Barbie superfan will be given the chance to stay inside the house, which will be decorated to suit all of Barbie’s signature eras, including an early 1960s “atomic age” kitchen, a ‘70s disco vibe for Ken’s Den, and a primary bedroom decked out in ‘80s glam.

In a statement announcing the series, Loren Ruch, HGTV’s head of content said: “By aligning two admired brands — HGTV and Mattel’s Barbie — and mobilizing the power of the best-in-class portfolio of Warner Bros. Discovery, ‘Barbie Dreamhouse Challenge’ will deliver a unique, visually stunning payoff for millions of fans who want to see their favorite HGTV stars bring a treasured childhood icon to life.”

Fittingly, supermodel Ashley Graham will serve as the host for the four-episode miniseries. In a statement, Graham said: “I cannot wait to see Barbie’s signature style get the life-sized treatment in an actual home. She holds such a special place in my heart, especially since Mattel created a one-of-a-kind doll of me back in 2016. It feels like such a full circle moment now that I have a hand in the creation of her real-life Dreamhouse.”

The home and design expert list is stacked, including Egypt Sherrod and Mike Jackson (“Married to Real Estate”); Jasmine Roth (“Help! I Wrecked My House”) and Antonia Lofaso (“Beachside Brawl”); Ty Pennington (“Rock the Block”) and Alison Victoria (“Windy City Rehab”); Jonathan Knight and Kristina Crestin (“Farmhouse Fixer”); Christina Hall and James Bender (“Christina on the Coast”); Keith Bynum and Evan Thomas (“Bargain Block”); Brian and Mika Kleinschmidt (“100 Day Dream Home”); and Michel Smith Boyd and Anthony Elle Williams (“Luxe for Less”). The series also promises some secret celebrity guests… and, of course, a “plethora of Barbie surprises.” Stay tuned for all the details.