IKEA Turned Kids’ Doodles Into Toys, Including a Fried Egg and a Mermaid Dog
Every year, in a competition called SAGOSKATT, the Swedish retailer invites children from around the world to get creative and draw the toys of their dreams. The lucky entries are then produced as cute plush dolls and sold in stores.
IKEA recently announced the five winners picked from a pool of 66,000 entries, and as expected, the designs reflect the boundless imagination of their young creators. The five illustrations include a couple called the Sandwich Friends, a goofy-looking bird, a blue cat, a fried egg who wants a hug, and a mermaid dog with a hat.
According to the company, 100 percent of sales from the limited-edition collection will be donated to support initiatives and charities that “promote children’s right to play.”
“I feel very lucky and grateful to be part of the team involved in the SAGOSKATT project. The whole concept of ‘for children by children to help children’ is something that makes me extremely proud,” said Jorge Omar Santoyo Henaine, product design developer at IKEA.
“The endless creativity in kids is amazing. Each year we are impressed by the amount of unique, cool and fun creations we receive. We wish we could make all of them!”
Expect the plush toys to be out in stores later this year.