Joanna Gaines Created a Wrapping Paper Collection for Target

published Nov 9, 2021
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Credit: Courtesy of Magnolia Network

A very merry Joanna Gaines holiday season to you and yours! Gaines of “Fixer Upper” and Magnolia fame recently dropped a brand-new gift wrap collection for Target via Hearth & Hand with Magnolia, and your friends and family will be just as excited about this wrapping paper as they are about the wonderful gifts inside.

The new Hearth & Hand wrapping paper is inspired by Christmases of yore. Warm greens and reds paired with creams and nostalgic prints will create a homey feeling underneath your tree.

The Winter Ski Scene wrapping paper, for example, looks like an illustration out of a 1950s kids’ book. And the below Tonal Plaid paper keeps things simple, yet festive.

Each roll of Gaines’ Hearth & Hand wrapping paper (which comes in 12-foot rolls) is just $4.99 and part of a larger gift wrap collection that includes things like mini wreaths, matching gift bags, vintage-inspired tins, ribbons, twine, and even leather gift tags.

All items in the collection are available now. So, run to Target to make this holiday season extra nice thanks to Gaines and the brilliant minds over at Magnolia.