Justina Blakeney Is Target’s New Home Expert, and She’s Already Bringing Her Chic Boho Style to the Brand

published Oct 13, 2020
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Casaluna bed makeover from Target and Justina Blakeney
Credit: Target

Fans of bright, bold boho interiors, rejoice! Target just announced the latest addition to its “Home Style Expert” team, tapping designer and Jungalow brand founder Justina Blakeney to serve alongside stylist Emily Henderson and blogger Camille Styles in curating Target product and collaborating on makeovers. Even better, Blakeney’s already making big decorating moves for the brand with a bedroom project featuring the new, only-at-Target company, Casaluna.

To create the dreamy bedroom pictured above and below, Blakeney honed in on a warm palette inspired by the American Southwest. “Clay-colored mountains with sculptural rock formations, expansive skies, and fragrant botanicals like juniper and sage filled my mind’s eye,” Blakeney wrote of the setup. “I channeled these vibes for the design of this bedroom, bringing in colors, materials, and textures that make me feel cozy, safe, relaxed, romantic, and free.” What more could you want out of a bedroom really?

In terms of the design scheme, new bedding made the biggest decorative difference. By sticking to a mostly monochromatic clay colorway, the bed became a fast focal point. Texture helped to reinforce the subtle shifts in shades within the palette, as Blakeney layered a linen quilt, linen duvet, hemp sheets, and a chunky knit throw for maximum visual impact.

Credit: Target

The headboard, which has a built-in perch for plants and small objects, was painted the perfect shade of orange to jibe with the entire top of bed. Artwork hung above the headboard references the desert, too, with cacti prints, black-and-white botanicals, and a colorful sunset scene. Rounding out the bed wall is a fun, quirky pairing of decorative cork lamps and wooden side tables. The nightstand styling is slightly asymmetrical, which helps to create an eye path of discovery around the space.

Even though the sleep space is full of bold colors and has a lot of decorative details to take in, it doesn’t feel overwhelming to any one of the senses. This bedroom is proof that you can dare to go with darker, more saturated hues if you stick to largely solid surfaces and have an underlying theme behind all of your decorative decisions. Blakeney certainly knows her way around creating a layered, lively space, and I’m looking forward to all of the tips, tricks, and design ideas she’ll share now that she’s part of Target’s expert home team.