Hotels Are Offering ‘Momcation’ Packages—Here’s Why It’s a Growing Trend

published Feb 8, 2020
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Few people are more deserving of a getaway than moms, who have so much on their plates every day that a vacation might seem as much a dream as winning the lottery does—next to impossible.

Hotels and resorts are now catering to the needs of busy moms, offering packages designed to let them get away for a bit and unwind, without kids in tow. The new travel trend is the momcation, and it just might be the ticket for moms to recharge and relax a little bit, which they no doubt deserve.

Like so many trends, the momcation began popping up on social media, with moms using #momcation to share snapshots of their adventures, either solo or with fellow moms. The general idea is that spouses and kids are left to their own devices, so mom can enjoy time to herself in whichever way she pleases.

Brandy Ferner, a novelist and parent to a 6-year-old girl and a 13-year-old boy, told The New York Times that she tries to take a moms-only trip with a fellow mom a few times a year, where they check into a hotel for a long weekend, order room service, and watch TV together. “It’s so basic—people who don’t have kids live this life every night,” she said. “But I don’t need a massage or fancy dinner. I just need no one touching me while I lay horizontal and binge on TV.”

The good thing is, these targeted vacation packages come in a range of prices, so taking that weekend escape doesn’t have to break the bank. On the high end, the “Mom-cation” package at the Resort at Pelican Hill in Newport Beach, California starts at $745 a night. For that price, moms receive a $50 spa credit, a “Guilt be Gone” bath bomb, and a branded bathrobe which they can take home, and a complementary bottle of “Mom Juice,” their choice of red, white, or sparkling wine.

On the contrary, the Archer Hotel, a boutique chain with locations in Austin, Burlington, Florham Park, Napa, New York, and Redmond offers a momcation package at many of their locations, with prices as low as $144 a night (at the Florham Park location) offering a free bottle of wine or sparkling water and a $10 amenity credit. The Napa Valley location offers a more luxe package— the “Mom’s Wine Country Getaway” bundle includes homemade salted caramels, a bathrobe and slippers, and “complimentary Wi-Fi and a flat-screen TV with premium channels—plus a remote you won’t have to share.”

Of course, most moms don’t need a fancy package to enjoy a little downtime, away from the hustle and bustle of their daily responsibilities. If a night or two spent ordering room service in a hotel bathrobe down the block lets you recharge and reset, then go for it. If you want to splurge on something a little bit more luxurious, we’re all for that, too.