This New App Reconnects Lost Dogs with Their Owners by Scanning Their Nose

updated Apr 27, 2021
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Similar to our human fingerprints, each of our pups has a unique pattern on their nose — and it’s that pattern that might just be their ticket home if they find themselves lost. Petcare brand IAMS just launched a beta version of its brand-new app called NOSEiD, which uses advanced technology developed by adam&eveDDB to reconnect owners to their dogs by scanning a pooch’s nose print.

When a pet parent downloads NOSEiD, they’re asked to build a customized profile for their dog, including a scanned image of their unique nose print as well as a physical description of their furry friend. If their dog ever goes missing, a user can report their dog as lost, thereby alerting other app users to keep an eye out and scan the nose of a potentially missing dog who fits the physical description. 

If nose prints match, users can connect and the lost dog can be reunited with its owner.

According to DesignBoom, adam&eveDDB used machine learning to recognize and recall nose prints of individual dogs and then put this new technology to work in a downloadable smartphone app. Nose prints can be uploaded into the system via a smartphone camera by parties on both ends of a missing dog scenario. The tech then is able to match unique nose prints establishing if a found dog in one location is the same as a missing dog in another.

The app will also let users see missing dogs in their area with an interactive map feature, and pet owners can also use the app’s lost dog poster generator in the event that their dog goes missing.

During the beta testing period, NOSEiD is currently available to iPhone and Android users in the Nashville, Tennessee, area. However, those located outside of Nashville can download the app and sign up for alerts to tell them when the feature is available in their location.