halloween

This Is the Most Popular Halloween Costume In Your State

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Credit: BONNINSTUDIO/Stocksy

With Halloween just around the corner, Google has dug up some festivity-related search term trends (dog costumes included). Among a large pool of data, they sent over the most popular Halloween costume searches by state, which is a spooky stat worth exploring.

Take the three costume searches that are the most popular by a fair amount: “IT,” dinosaur, and witch. But it leaves us wondering, why is Vermont the only state obsessing over dragon costumes? Why is Kansas the only one going to “Toy Story?” And how is it that, with all the “Spider-Man” fandom these days, only Maryland had that as the top searched costume throughout the state? Even more interesting, “Spider-Man” was the #3 search in Halloween costumes for the US as a whole. “Dinosaur” ranked below it for the nation collectively, and yet “dinosaur” came up a lot in individual state rankings and ‘Spider-Man’ did not. (Maryland residents clearly know how to up their search volume.)

There’s a lot of mystery involved: why did every other state search for terms that are related to Halloween costumes while the winner for “Most Abstract and Ambiguous Top Halloween Costume Search Term,” meanwhile to Mississippi with their heavily searched “1980s?” (Did they mean “Stranger Things?”) Additionally, isn’t it just a little odd that the only state that went to “Mermaid” is land-locked Idaho?

Feel free to draw your conclusions as you like based on the following top Halloween costume searches by state:

  • Alaska – Pirate
  • Alabama – Witch
  • Arkansas – Witch
  • Arizona – Clown
  • California – Chucky
  • Colorado – Dinosaur
  • Connecticut – Witch
  • District of Columbia – Scooby-Doo
  • Delaware – 1980s
  • Florida – Descendants
  • Georgia – IT
  • Hawaii – Fortnite
  • Iowa – IT
  • Idaho – Mermaid
  • Illinois – IT
  • Indiana – Chucky
  • Kansas – Toy Story
  • Kentucky – IT
  • Louisiana – IT
  • Massachusetts – Dinosaur
  • Maryland – Spider-Man
  • Maine – Pirate
  • Michigan – Witch
  • Minnesota – Dinosaur
  • Missouri – Witch
  • Mississippi – 1980s
  • Montana – Clown
  • North Carolina – IT
  • North Dakota – Witch
  • Nebraska – Fortnite
  • New Hampshire – Dinosaur
  • New Jersey – Witch
  • New Mexico – IT
  • Nevada – IT
  • New York – Witch
  • Ohio – IT
  • Oklahoma – Dinosaur
  • Oregon – Witch
  • Pennsylvania – IT
  • Rhode Island – Dinosaur
  • South Carolina – IT
  • South Dakota – Dinosaur
  • Tennessee – IT
  • Texas – IT
  • Utah – Witch
  • Virginia – IT
  • Vermont – Dragon
  • Washington – Dinosaur
  • Wisconsin – IT
  • West Virginia – Witch
  • Wyoming – The Mad Hatter