The Most-Pinned Interior Designers on Pinterest Include Your Fave HGTV Star

published Jan 23, 2021
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Post Image
Credit: Chloe Berk

When it comes to the most popular interior designers on Pinterest, “Fixer Upper” star Joanna Gaines dominates as the No. 1 most-pinned in the world, according to a new report by Budget Direct Home Insurance. The Australia-based insurance company recently crunched the numbers to determine the top design influencers across various regions, such as the United States, United Kingdom, and Australia. The key finding? Gaines came out as the most-pinned designer with a total of 238,163 pins.

In terms of methodology, the insurance company searched reputable industry design sites to determine a comprehensive list of the most influential interior designers across the world, totalling the number of pins across each board under each designer. As such, the brand determined that Gaines reigned supreme as the most popular American designer. The HGTV star is trailed by the likes of Thomas O’Brien, Nate Berkus, Jonathan Adler, and Emily Henderson as the most-pinned designers.

Credit: Brian Ach/Invision/AP/Shutterstock

On a global scale, Belgian interior designer Axel Vervoordt emerged as the most-pinned designer outside of the U.S. with 69,416 pins. Australian designer Greg Natale emerged as the most-pinned designer in Australia with 11,985 pins, and British-Iraqi architect Zaha Hadid reigned supreme as the most-pinned designer in the U.K. with 57,168 pins. 

Along with the most influential interior designers, Budget Direct also determined the top interior design trends taking Pinterest by storm: Vintage came out as the most-pinned design trend, followed by the likes of Modern, Cottage, French, Arts & Crafts, Farmhouse, Country, and Shabby Chic. On the Vintage end, antiques and thrift shop products dominate rooms with warm brown tones in furniture and decor, accented by white walls and wooden pieces to contrast. 

Then there are the Modern and Arts & Craft pins, which lean into geometric shapes, minimalist designs, and the do-it-yourself design ethos that dominated homes during the ongoing coronavirus pandemic last year. For those keen on trying out these trends this year, visit Pinterest for more interior designer and design trend inspiration. Tell us: What will you be pinning this year?