This Might Be the Best Black Friday Deal You’ll Ever Smell (Our Editors Love These Smart Devices!)

published Nov 21, 2025

Apartment Therapy received compensation for this post, which was written and edited independently by our editorial team.

My primary method of scenting my home is candles. But lately I’ve been thinking about making a switch. Although I love the cozy ambiance their tiny flames provide, an open fire in the home is inherently dangerous. And some scented candles may (or may not) release chemicals you don’t want to breathe in on a consistent basis. Many of my Apartment Therapy colleagues have turned to Pura, a brand that makes fragrance diffusers for the smart-home era — and thanks to Black Friday, I might be doing the same.

During the Pura Black Friday Sale, you can take 30% off sitewide and transform the scent of your home with a few taps on your phone. Set fragrance intensity and schedules to your liking, and let the diffuser do the rest — it even adjusts its output based on the room’s temperature to optimize your experience. Shopping for yourself? Start by picking your diffuser (we’ve tried and loved the Pura 4, the Pura Plus, and the Pura Mini, all of which are explained in more detail below) and then stock up on scents from brands like Nest and Anthropologie. You can even subscribe and save, so you’ll never run out! Picking up a present? Turn to the gift sets, which are available in holiday varieties and themes like Pet Lover and Homebody.

Pura 4

$50

Pura’s flagship product, the Pura 4 can accommodate two fragrance vials and works best in medium-sized rooms (think: kitchens and bedrooms). Writer Megan Gray has one in every room; they emit “a subtle wave of fragrance” in “the spaces that get the most amount of activity.” She attests that setup is seamless, and she appreciates its sleek design.

$50 at Pura

Pura Mini

$35

Go for the Pura Mini to scent smaller areas like entryways and bathrooms. Writer Angie Arias found it to be the perfect siz e for her dorm bedroom: The diffuser “gave my space its vibe — something that felt separate from the rest of the apartment and completely mine.”

$35 at Pura

Pura Plus

$80

Pick up the Pura Plus for open-plan living areas and studio apartments. Like the Pura 4, it can hold two fragrance vials, but unlike the Pura 4, it’s a standalone device that charges with a USB-C power cord, and it can be programmed manually (as well as on the app). Senior Shopping Editor Britt Franklin positioned her Pura Plus in “the middle point between the main area of the kitchen and the living room where everyone hangs out.”

$80 at Pura

Holiday

$21$17

This is my mom’s favorite holiday scent, hands-down. She usually buys it in candle form, but I think she’d be intrigued to experience the fragrance via diffuser. (Especially because a vial is way cheaper than the three-wick candle she usually buys!)

$17 at Pura

Pura Smart Scent, Capri Blue Volcano

$20$16

A Pura best-seller, Capri Blue Volcano is a sugary, citrus-fused scent, according to the brand. According to Arias, “It smells like a tropical vacation, and it offers just enough warmth to make the space feel clean and cozy at the same time.”

$16 at Pura

Santal Vanilla

$18$14

Turn a classic scent into your signature home fragrance with a blend that’s infused with sandalwood, amber, bergamot, and almond. “I love that this is a subtle scent of vanilla,” a customer wrote in a review. “I think it adds sophistication to the room — the perfect blend of subtle and sweet.”

$14 at Pura

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This Might Be the Best Black Friday Deal You’ll Ever Smell (Our Editors Love These Smart Devices!)

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