Rifle Paper Co. Just Launched the Most Gorgeous Beach Towels for Summer

If you frequent Apartment Therapy’s website (or social media presence!), then you know, we are huge fans of Rifle Paper Co. It’s the thoughtful, hand-painted feel and colorful one-of-a-kind details that keep us coming back to the site for everything from area rugs to jigsaw puzzles. Whether we are seeking out the perfect gift or looking to adorn our spaces with a bit of bespoke flair, this etailer has a little something for every shopping occasion. And now, Rifle is populating the poolside space with an exciting launch: The Getaway Collection. The one item in the collection we consider a non-negotiable purchase? Their beach towels.

As the summer pulls us to nearby bodies of water — or sun-filled fire escapes at the very least! — there’s nothing like showing up for warm weather activities equipped with a stylish accoutrement. And the best way to achieve said style amidst the sweaty, salty sunburns: A beach towel. Rifle’s are thin enough to dry quickly, soft enough to happily doze on top of, and made with 100 percent high-quality cotton velour. In other words, these bad boys are made to last and they’ll look (and feel!) good while doing it.

These eye-catchers are available in three unique patterns for every style of beach-goer: Bramble, Pomegranate, and Garden Party (a classic Rifle Paper Co. pattern). For wrapping up the kiddos in or for laying out on with an ice cold glass of white wine (in a Rifle Paper Co. insulated tumbler, naturally) these towels are the perfect replacement to the sun-bleached, tattered ones currently inhabiting your closet.

Ideal for, of course, the pool or beach, the gorgeous multitaskers would also serve you well for an afternoon picnic in the park or an after-dinner dip in the jacuzzi… these towels will be your new go-to for any activity. In fact, this newest Rifle invention is so sweet on the eyes, we believe they’re bound for more than just outdoor use! Imagine how the subtle blue swirls and bright red border of the Pomegranate Towel would look hanging on your bathroom wall.

No matter how you do plan to use these stylin’ swaths of terrycloth, one thing’s for certain: All eyes will be on you, or, more specifically, on your towel. And while you’re at it, you should probably check out the rest of the Getaway Collection. Who knows — maybe you’ll find a matching mesh tote or even a pair of snazzy sandals!

Buy: Bramble Beach Towel, $50