Sherwin-Williams’ 2020 Color of the Year Is Inspired by the Roaring ’20s

published Sep 23, 2019
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Credit: Courtesy of Sherwin-Williams

As we prepare to enter a new decade, one paint brand is looking back to a century another. Today, Sherwin-Williams announced its 2020 Color of the Year, and it’s a shade that’s inspired by Art Deco and the roaring ’20s, as well as nature. Any guesses?

Credit: Courtesy of Sherwin-Williams

Meet Naval SW 6244, a rich navy hue that “strikes a balance between calm and confident.” Aside from being a perfect color for neutral lovers who want to branch out a bit, navy looks great with almost every color—particularly fuchsia, and yes, even black.

“We’re predicting that the next decade in color is going to be bold,” said Sue Wadden, director of color marketing at Sherwin-Williams, in a press release. “This year we saw the return of the ‘70s, and next year we think the vibrant energy and luxurious design of speakeasies will make a comeback. Naval merges the desire for rich, inspiring color with our yearning for relaxation and retreat. In the next 10 years, we’ll continue to move away from omnipresent neutrals and design will feel more personal again.”

Credit: Courtesy of Sherwin-Williams

And speaking of personal, Wadden notes that the use of color at home is changing. “It’s not just about what a space looks like anymore, but how it makes you feel. People want to feel grounded and inspired to pursue their mental, physical and emotional well-being. Naval is reminiscent of the night sky, which people have looked to for centuries for guidance, as a muse and as a reminder to live more mindfully.”

Credit: Courtesy of Sherwin-Williams

For that Art Deco vibe, luxe materials like metallics and marble shine when paired with the inky hue. But glam isn’t the only way to go; with its nature-inspired roots, Naval also pairs with coastal decor and natural textures.

Credit: Courtesy of Sherwin-Williams

“Pair Naval with natural materials, such as warm leather tones, vibrant greenery and woven fiber rugs, to create a calming oasis in your home,” recommends Wadden. “Furniture and decor can be mixed and layered to build a look as minimalist or maximalist as you like.”

Other 2020 colors of the year already announced include Behr’s Back to Nature, a soft yellow-green; PPG’s Chinese Porcelain, a mix of cobalt and inky blue; and Glidden’s anti-COTY Whirlwind, a timeless gray.