The Kitchen Appliance Brand Influencers Can't Get Enough Of

The Kitchen Appliance Brand Influencers Can't Get Enough Of

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Bridget Mallon
Jun 20, 2018
(Image credit: Diana Paulson)

There's something about a well-designed kitchen that makes me want to abandon my takeout-loving ways and transform into the type of person who hosts dinner parties on the regular and whips up delectable meals with ease. Or at least someone who plays the part on Instagram.

And nothing piques my interest more than a light, airy kitchen with a few pops of pastel. Coincidentally that seems to be exactly the aesthetic of most popular Instagram influencers. The secret to their style? A smattering of retro-inspired, pastel appliances from Smeg.

In the Sugar and Cloth studio kitchen, a mint Smeg fridge is joined by a mint toaster and white stand mixer to complete the picture perfect space.

A post shared by Saasha Burns (@saasha_burns) on

Saasha Burns, the founder of bespoke vitamin brand Bear Ltd., took a more subdued approach, pairing her white Smeg fridge with simple white subway tiles (and a surfboard, of course).

A post shared by Sam Ushiro (@aww.sam) on

Sam Ushiro, the colorful blogger behind Aww Sam, went a bit bolder with her recent kitchen remodel. Her pink fridge sits atop a rainbow floor and is accented with pink chairs, a pink Smeg toaster, and a multicolored assortment of accessories.

A post shared by Emily Henderson (@em_henderson) on

The classic mint green fridge popped up again in the studio space Emily Henderson designed for Joy Cho of Oh, Joy. She played off the colorful choice by creating a rainbow-inspired baseboard for the white cabinets.

The white Smeg fridge gets a country-chic update in this understated kitchen.

Jennifer Dittrich of Interior Dame chose to pair her mint fridge with dark cabinets for an unexpected contrast that feels decidedly design-forward.

Ready to up your Insta game by adding some pastel accents to your own kitchen? These picks will get you moving in the right direction.

Smeg Kettle, $170

(Image credit: Anthropologie)

Smeg Refrigerator, $2,999

(Image credit: West Elm)

Smeg Toaster, $149.95

(Image credit: Crate & Barrel)

Smeg Stand Mixer, $459.95

(Image credit: Crate & Barrel)

Smeg Blender, $320

(Image credit: Anthropologie)
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