Target Launches Its First Storage and Home Organization Collection

published Jan 6, 2022
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Undersink storage
Credit: Target

If you already buy all your home essentials at Target, the retail chain is giving you hundreds of additional reasons to head to your nearest store — more than 450 reasons, to be exact.

At long last, Target has announced its first-ever home storage collection, Brightroom. It’s filled with intuitive, simple, and flexible — not to mention stylish — storage solutions to keep your home in tip-top shape for the start of the new year.

The exclusive collection features a full-fledged product line-up with items designed to be compatible with one another, so you can mix and match based on what each room in your space needs to be its most organized. Each item was thoughtfully designed with storage challenges in mind, meant to keep spaces large and small from becoming a cluttered nuisance.

From stackable clear plastic bins that will fit in your pantry, fridge, and beyond to adorable wheeled utility carts in a variety of fun colors and practical sizes that will look right at home in any decor scheme, each item is sleek, stylish, and sure to solve any storage woes you’re battling after close to two years likely spending more time at home than ever before.

In a statement announcing the new collection, Samara Tuchband, Target’s senior vice president of merchandising, home, said, “We know the new year brings opportunities for new beginnings, including an eagerness to organize our homes for the year ahead. To help our guests do just that, we’re excited to introduce Brightroom, Target’s first dedicated storage and home organization owned brand. Brightroom is all about helping guests easily organize their homes with hundreds of well-designed and functional pieces — all at an incredible value.”

Even cooler? The packaging will include helpful callouts that show you how products work together, so you can shop accordingly and buy items that make the most sense for your space and specific storage needs. The materials used were also made with practicality in mind — e.g., breathable mesh for perfect produce storage in your pantry, wood for warmth and durability, natural wovens for relaxed style, plastics that can be easily scrubbed clean, and flexible fabrics that can be folded and tucked away when not in use.

Prices start at just $1, and most items ring in at $25 and under, so you don’t have to spend a billion bucks to tackle every organizational project you’ve been waiting to dig into. You can shop the first slate of Brightroom products now in-store and online at, with more items to be added soon.