A New Collection of Eco-Friendly Cleaning Products Just Arrived at Target
Grove Collaborative is now at Target. The eco-friendly household products brand makes its grand debut in Target stores and online starting today, April 18. The expansive collection includes cleaning concentrates, dishwasher detergents, and hand soaps in a variety of fragrances — as well as reusable glass spray bottles, dish soap dispensers, and hand soap dispensers. The collection is pretty accessible, too: prices range between $5 and $15.
Grove champions its products as free from plastic; harsh chemicals like parabens, phthalates, phosphates, formaldehyde, ammonia, and chlorine bleach; and synthetic fragrances. Some of the brand’s existing fragrances include lemon eucalyptus, lavender and thyme, and orange and rosemary. And now, to coincide with the collection’s Target debut, Grove has launched an exclusive new fragrance just for Target shoppers: citron and white rose, a composition inspired by flowers in the springtime.
As noted, Grove’s reusable and refillable dispensers, bottles, and vessels are primarily made of glass to avoid the use of plastic. According to the brand’s media release, Grove customers helped prevent 1.93 million pounds of plastic from being tossed into landfills in 2020. The packaging is pretty stylish and minimalist, too. The refillable spray bottles, which retail at $14.99, come with silicone sleeves available in a polished gray, sparkling orange, bright lime, or pristine purple.
As for the cleaning concentrates, the different formulas clean tubs, tiles, and glass. To use Grove’s cleaning concentrates, simply mix the formula with water to create the cleaner mixtures. Much of the concentrates come in packs of two or three, retailing between $6.99 and $9.99. “We want it to be easy and affordable for everyone to create a healthy home they feel proud of,” Stuart Landesberg, co-founder and CEO of Grove Collaborative, says of the brand on Grove. “This is why Grove exists.”
Grove Collaborative is available in Target stores and online now.