Here’s Your First Look at Target’s Holiday Collections
We’ve yet to pack up our costumes for another year and wipe away the remnants of Halloween makeup, but it’s November, and already time to look forward to the holiday season. Thankfully, Target is putting us in a festive mood: their new home holiday collections debut in stores and online starting November 3, and we have a first look at all the seasonal items that we can’t wait to add to cart.
In typical fashion, Target’s going all out for the holidays with its in-house brands and collaborations. There are over 2,000 new products debuting this season across Hearth & Hand with Magnolia, Wondershop, Threshold, Opalhouse, and Sugar Paper for Target.
“We’ve designed our holiday home assortment to help guests set a festive scene to celebrate their favorite traditions—and make new memories together,” says Jill Sando, Target senior vice president and general merchandise manager, Apparel and Accessories and Home.
Each of the collections has its own vibe, so here are a few items that we’re loving from each of them.
The Gaineses keep bringing that modern farmhouse vibe to the holiday season. This marks the third anniversary of their Hearth & Hand with Magnolia collection at Target, and this year’s offerings don’t disappoint. Kids and kids at heart will love the wooden treehouse and greenhouse (complete with tiny plants!), and building a snowman has never been easier with the reusable kit. The whole family can get in on the fun of matching pajamas (yes, even the dog) and coordinating stockings. And the tree will look rustic and ready with a woven poplar tree collar or tasseled tree skirt.
Our go-to for boho on a budget, Opalhouse is skewing scandi for the season. We love the nature-patterned pillows, including one modeled after a Swedish Dala horse. A gorgeous gold tree menorah and felt garland are whimsical Hanukkah decor.
Threshold is keeping it classic, with nostalgic nods to Christmases past. The Santa table runner and reindeer pitcher could be from your grandma’s house. The textured glass trees have a vintage feel, as does the countdown to Christmas calendar, with its charming wreath. For a cozy table, there’s nothing better than a faux fur runner.
Wondershop, which debuted in 2016, continues to bring the cute, especially when it comes to ornaments. How can you resist the festive stuffed pups, the galvanized farm buildings, or woodland animals ready for winter activities? Target is also bringing back Hanukkah family pajamas, which were a popular item last year. Sugar Paper has an assortment of fun gift wrap and seasonal table decor, but we’d use these cute heart napkins year-round.
Target’s 2019 holiday collections will be available in-store and online starting November 3.