Hipster Homes: Artisanal Coffee and Avocado Toast Point Toward The Next Hot Housing Markets

published Oct 5, 2017
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Who knew that by following the Yelp reviews for the best places to find avocado toast — versus just mocking it as the reason young people today just can’t [insert complaint here] — we could actually be speculating the next hot real estate market? Probably anyone with any experience in real estate speculation, but now we have proof, thanks to a new study.

In this week’s Hot or Not of city rankings, Realtor.com and Yelp have paired up to co-mingle data and determine the bubbling real estate markets in the country in a way we never knew we were curious to see: by their saturation of all that so-called “sh*t hipsters like.”

The study, released today, ranked the Hottest Hipster Markets in America in order by ZIP code:

  1. Columbus, Ohio (43202)
  2. Seattle, Washington (98122)
  3. San Diego, California (92104)
  4. Fort Wayne, Indiana (46802)
  5. Rochester, New York (14620)
  6. San Francisco, California (94117)
  7. Long Beach, California (90814)
  8. Louisville, Kentucky (40217)
  9. Grand Rapids, Michigan (49506)
  10. Colorado Springs, Colorado (17820)

To paraphrase the methodology, the brands used a high concentration of mentions of the word “hipster” in Yelp ratings for any given ZIP code (against the number in that ZIP’s greater metro area) and compared the differential against the Realtor.com Market Hotness Index (calculated by home listing page views and days on market) to create a composite number that chose only one ZIP code per metro area with the most hipster businesses.

“Based on our research, there’s clear evidence that ‘hipster’ popularity — in markets like Austin, Texas — has led to mainstream interest and higher home prices over time,” said Javier Vivas, director of economic research for realtor.com. “Whether it’s the farm-to-table restaurants or urban renewal projects that were already underway, a concentration of hipsters seems to be an indicator of a hot housing market.”

From a housing perspective, according to the two brands, all the markets on the Realtor.com Yelp Hottest Hipster Markets in America list have strong market dynamics, showing healthy buyer demand with homes selling in an average of 30 days. Each market also has low or average unemployment rates ranging from 2.7 percent to 4.6 percent, compared to 4.4 percent nationally.

But, more importantly, the list is a great gauge if you’re looking for an area with all the pour-over coffeeshops, BYOV (Bring Your Own Vinyl) dive bars, and independently owned bike repair shops you just can’t possibly live without — or just want to get the most bang for your real estate (flipping?) bucks in the neighborhood where all those hipsters are going to be moving next. Before they’re actually cool.

“Yelpers are great at identifying up-and-coming areas and businesses, which allows us to predict trends as well as uncover detailed data on what’s happening in local economies right now,” said Carl Bialik, Yelp’s data editor. “While ‘hipster’ is something of a cliche, it turns out to be a useful term to uncover the types of businesses and attributes we often associate with cool hunters, such as visually appealing interiors and less touristy parts of town.”

To see the full list of the top 50 hottest housing markets in the country as selected by hipster trend data, head over to the Yelp blog today.