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Instagram Can’t Get Enough Of This Artisanal Home Furnishing Trend

Written by

Jessica Wang
Jessica Wang
Jessica is a writer and former weekend editor at Apartment Therapy. Her work also appears in Bustle, Nylon, InStyle, Cosmopolitan, and more. She lives in Southern California with her dog.
published May 16, 2021
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Design shows and architectural magazines offer endless home design inspiration, yes, but oftentimes, creative inspo can be found in simpler mediums. Instagram has emerged as a boundless source of design ideas for beginners and seasoned pros. Joybird is well aware of this. The home decor brand released a new report on some of the top interior design trends on Instagram in 2021, analyzing hundreds of posts with interior design-related hashtags to determine popularity. With the data, Joybird narrowed in on top interior design styles, furnishing, and other general fads within the home space. 

The results? Boho chic ranked as the most popular design style across Instagram, pulling in over 9 million posts with the hashtag #bohochic. It’s followed closely by shabby chic, pulling in over 8.9 million hashtagged posts. Given these preferred styles, the most popular home furnishing comes as no surprise. With over 241,000 tagged Instagram posts, Persian rugs are the most popular home furnishings on the social media platform. Boho by nature, Persian rugs are revered for their rich, vibrant colors and intricate, artisanal designs. Often made with more natural materials rather than synthetic, these rugs have a reputation for being durable and high-quality. 

Persian rugs are followed by daybeds (223,000+ posts), credenzas (194,000+ posts), floor lamps (193,000+ posts), and lounge chairs (188,000+ posts). No surprise here given the houseplant’s moment in the coronavirus pandemic sun, but plant-related interiors also made the top 12 furniture and furnishings list, including plant stands, ceramic vases, and concrete planters. 


Some other general design trends in Joybird’s report include the perseverance of the home office. With remote work now the new norm due to the ongoing pandemic, #homeoffice remains a top Instagram trend, pulling in over 6.9 million posts. The home office trend was also followed by gallery walls, home bars, and upcycled furniture.

For a comprehensive breakdown of the design report, visit Joybird.

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