I Just Discovered a Home Decor Brand That Serves CB2 Style on a Target Budget
I’m always on the hunt for brands that make furniture and decor that looks way more expensive than it costs. It’s even better if those pieces speak to an interior design style that’s typically very hard to find on a budget, like ‘80s postmodern revival or classic Parisian. So in today’s installment of retailers you need to know about now comes TOV Furniture, a design-forward home furnishings company founded by husband-wife team Chaya and Bruce Krinsky back in 2013.
It’s hard to put an exact finger on TOV’s aesthetic, and that’s a good thing in my book. I like to think of the brand’s offerings as CB2 meets All Modern with a touch of Jonathan Adler-esque whimsy thrown in the mix. As was the case with Nathan James, last month’s brand spotlight, you might have seen TOV pop up on Amazon, Wayfair, and other retailers. But again, to shop the biggest selection of items, it makes sense to give the TOV site a whirl.
Silhouettes are, for the most part, streamlined, and pieces on the whole do skew modern. What I love about TOV Furniture most, though, is that the brand has tons of designer-approved materials in their collections — travertine, iridescent glass, rattan — but without the very high-end price tags. In general, prices are comparable to some of the more premium lines you’d find at Target (like Threshold designed with Studio McGee), but you’re still going to have to shell out a bit for a concrete dining table, for example, or a curved sectional.
In my mind, TOV Furniture is a great place to take a chance on a trendier item or source something special for a room that’s begging for a statement piece. I’m super impressed by their lighting selection in particular, and I love that they’ve started stocking funky glassware and table linens, too. Of course, you can find the typical home decor fare, from living room sofas and accent chairs to dining tables, beds, desks, and mirrors. The brand also has a decent selection of outdoor furniture. And as of late, TOV has been collaborating with other brands and creators to regularly bring customers pieces from different points of view. In fact, the brand just teamed up with the Snow Lodge at the St. Regis in Aspen, Colorado, to outfit a swanky lounge there, as pictured below.
Shipping is free for purchases over $299, and first-time buyers can snag a $20-off coupon. Because there are so many products on TOV Furniture, I flagged a few that caught my eye — large and small — with the hopes that you’ll like them, too.
