11 Trans-Owned Business to Add to Your Shopping List

published Nov 13, 2022
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woman walking through a crosswalk carrying paper shopping bags
Credit: Lucas Ottone/Stocksy

It’s November, which means it’s time to start scrambling for gift ideas as the holidays approach. It also means it’s Transgender Awareness Month. Take a look at these trans-owned businesses for clothes, candles, jewelry, and more to shop for the holidays and beyond. 

Amongst the returning trends from the 00’s, I welcome upgraded press-on nails with open arms. Makeup artist Cait Marks and nail technician Jai Ralston founded Scandal Beauty in 2018 after being properly fed up with the underwhelming results and overwhelming price tags of maintaining acrylics at salons. 

Keegan O’Brien owns I LOVE YOU SO MUCH IT HURTS, which he runs from the Instagram page @_ilysmih_. The shop of upcycled tops offers messaging of every variety. From the endearing T-shirts that say “every beautiful thing you say to someone becomes a part of them and you,” to the always relevant “America is embarrassing” — there’s something for everyone.

In the summer of 2020, Both& founder Finn, was recovering from top surgery. Excited about the idea of swimming topless, he googled “trans swimwear.” It didn’t take long to recognize his options were pretty scarce. So for the sake of gender joy, he started a company catering to serving transmasculine, nonbinary, and gender nonconforming folks around the world.

Awarewolf was founded by Landon Reed, who in 2015 needed a boost in finances to afford top surgery. But since then, Landon’s vision has transformed the company into an eclectic selection of clothes and accessories where you can find cool graphic T-shirts, pins, socks, stickers, blankets and more. All of their shirts are hand-printed in house, and as of this year they do all of their embroidery in house.

Origami Customs creates handmade swimwear and lingerie that is individually patterned for a perfect fit. Alongside their custom creations, they also actively produce fashion technology that supports their gender-affirming mission.


ENBY is a Black- and trans-owned company that calls themselves your “one stop shop for all things lusty.” They put body affirmation at the center of their mission by offering a growing collection of gender-affirming products for trans/nonbinary people as well as some cute home decor. 

Founder of Automic Gold Al Sandimirova wanted to create a jewelry business that produced high-quality pieces without being overpriced. Which is the same reason they don’t do sales — because they won’t overcharge you in the first place. Everything is made with solid reclaimed gold. The best part? You can wear everything in the shower or to bed. 

Founder of Dragun Beauty and makeup artist Nikita Dragun gained millions of fans from sharing her transition journey. She says beauty was a huge part of her transition history, which inspired her to create a makeup brand by a trans person and for trans people. 

Untamed Supply is a handmade, nature inspired, soy candle company that says they “have a knack for capturing nature’s pheromones.” Their candles and incense are perfect for sweater weather with scents like Chai & Spice or Pear & Fig. 

Jesse Wolfe is a woodworker from Canada and the owner of Wolfe Wood Co. When the pandemic hit, he found himself with a lot more time on his hands to invest into woodworking projects. They make cribbage boards, charcuterie boards, serving trays, and more — and they also take custom orders. 

Dehlani Liotta, founder of küper atelier, is a Los Angeles based transfemme artist. Her design house started with a jewelry collection and couture fashion, but now also includes the artist’s oil paintings and spa items like body oils, bath soaks, and body butters.