This Christmas Tree Color Is on the Rise

published Nov 28, 2022
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It’s about time to break out the tinsel, bring down boxes of ornaments, and decorate the pièce de resistance of Christmas decor: the tree

Maybe you cherish the tradition of picking out the perfect evergreen at your local tree lot, or perhaps you have a trusty artificial version that has lasted you many a holiday season. But if you’re looking to shake things up this time around, consider setting your sights on something a little more fiery in color. 

According to home decor retailer Christmas Central, it appears red tree displays are grabbing attention this season. The company even increased their stock for the demand, according to Laura Gordon, VP of e-commerce at Gordon Companies Inc., the parent company of the retailer. 

“Red is a trending color because it fits with most traditional Christmas decor — which is red, green, and gold — so most people can easily incorporate it into their existing decor,” says Gordon. “Also, today there are a lot more options in shades of red.” 

That variety of shades — from burgundy to candy apple — means an opportunity to add some red to your holiday decor no matter your design style. For example, you could try out a bright tinsel version if your aesthetic preferences lean retro. Or you could choose a deeper red as a building block toward an opulent, Victorian look (also a decor trend this season). 

Going red doesn’t mean you have to abandon your tried-and-true tree model either; Gordon notes that many of Christmas Central’s non-green tree sales are secondary trees for their buyers. This could be your fun excuse to add an unexpected pop of holiday cheer to your bedroom or try a tabletop version in your entryway or dining room.