Need a Birthday Gift? Here’s the One Genius, Under $50 Present I’m Giving Everyone I Know, All Year Long

published Sep 28, 2022
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When it comes to birthday presents, there’s really no thoughtful one-size-fits-all find for everyone on your shopping list. Sure, you can go the gift card or cash routes to get the job done, but neither feels particularly, well, personal. Recently, though, I discovered the perfect one-and-done gift that keeps on giving — for an entire week, to be exact — and I plan to give it to all my friends and fam (and honestly probably myself, too) from here on out.

Allow me to introduce the Birthday Advent Calendar, an exclusive collaboration between Williams-Sonoma and New York-founded bakery Flour Shop, famous for their deliciously excessive “explosion” cakes. Basically a celebration in a box, this evergreen gift features six individual pre-birthday treats to enjoy the week of as well as one super-special dessert surprise for the big day itself (or there’s honestly zero shame in opening these all at once… just saying). Not only is this proof that countdown calendars can (and should) exist outside the holidays, but it also gives any recipient a well-deserved reason — well, seven reasons, actually — to feel extra special beyond just their actual birthday.

Like traditional Advent calendars, the cheery, rainbow-adorned package features perforated boxes to pop open, labeled with numbers “1” through “7” to indicate the corresponding countdown days. Behind the first six, a variety of three gourmet gummy bears awaits, with flavor combos ranging from mango and orange to green apple and blue raspberry. As for the grand birthday finale? An adorable smiley face vanilla sugar cookie — Flour Shop’s signature motif — and coming from this beloved bakery brand, you can count on everything inside to taste good, gummies and all. To top if off, this kit also comes with a cute party cracker and iron-on rainbow fabric patch.

Sweet tooth or not, everyone in your inner circle can get a kick out of this festive gift — even if they claim to not be a birthday person (which, I’m skeptical of). Do note, in case of food insensitivities, that the ingredients contain gluten, dairy, and soy. Otherwise, at $49.95 a box, the Flour Shop Birthday Advent Calendar works for all ages, any time of the year. There’s currently a super-speedy shipping turnaround, too, so even notoriously last-minute gift givers can partake. For more edible birthday goodies, check out the Flour Shop Birthday Bark Tin, Birthday Pancake Kit, or Birthday Cake Bites Tin, all available exclusively at Williams-Sonoma. Either way, consider your what-do-I-get-them-for-their-birthday dilemmas forever solved. You’re welcome.