Amazon Fresh Just Announced a Major Change, and Shoppers Are So Relieved About It

published May 30, 2024
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Upland, CA – November 11, 2022: AMAZON FRESH is a subsidiary of the American e-commerce company Amazon. It is a grocery retailer with physical stores and delivery services in most major US cities.
Credit: Mark Roger Bailey/Shutterstock

Your cleaning routine is about to get a whole lot less expensive. Shoppers who buy cleaning, grocery, and other products through Amazon Fresh are going to see massive daily price cuts, the company announced, on everyday household staples. In an effort to combat lower shopper spending due to inflated prices, Amazon is joining the ranks of other big retailers like Walmart and Target by slashing prices up to 30%, with sale items rotating weekly.

What is Amazon Fresh?

If you’re not already familiar, Amazon Fresh offers low prices on a wide selection of fresh, frozen, and brand-name food and household items. Amazon Prime members who use the shopping extension get same-day delivery (as well as an additional 10% off for shopping online, according to Yahoo! Finance), but anyone can shop at Amazon Fresh (non-Prime members will pay for delivery as well as an additional service fee).

What groceries and household essentials will be cheaper on Amazon Fresh?

According to CNN, Amazon Fresh shoppers will see reduced prices on groceries like meat, frozen food, seafood, dairy products, pastas, snacks, and beverages immediately. But those who shop Amazon’s private-label products in the cleaning, health, and household categories will likely see discounts, too. Yahoo! Finance reported the cuts include deals on Amazon’s private-label Aplenty grocery line, too. 

The deals will span across 4,000 items, according to CNN, and the discounts will be as steep as 30% off.

These online price cuts will carry over to Amazon Fresh’s physical stores, as well. “Increasing our weekly deals across thousands of items and expanding the reach of Prime Savings at Amazon Fresh is just one way that we’re continuing to invest in competitive pricing and savings for all of our customers — both in-store and online,” Worldwide Vice President with Amazon Fresh, Claire Peters, said in a statement. 

“Amazon is committed to building a best-in-class grocery shopping experience, whether in-store or online, grounded in the values Amazon is famous for: price, selection, and convenience,” they continue.

How can I see what’s on sale on Amazon Fresh?

In order to find out what’s on sale, check out the Amazon Fresh landing page if you haven’t yet started shopping for your food and household supplies yet. You’ll see a rotating list of reduced prices, all aimed at making shopping less stressful and lighter on your wallet. 

What other retailers are lowering their grocery prices?

Target recently announced plans to cut back prices on thousands of household essentials, including cleaning and laundry products, in an effort to win back shoppers and combat rising costs. While not a grocery chain, IKEA also announced plans to cut prices on thousands of popular items.