Target Is Cutting Prices on 5,000 Items (Including Hundreds of Cleaning Essentials!)

published May 25, 2024
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Good news, Target-lovers: Shopping at the beloved retailer is going to get a lot more affordable.

In a press release shared on May 20, Target announced that it will lower everyday regular prices on a whopping 5,000 frequently shopped items this summer in a large-scale effort by the brand to “collectively save consumers millions of dollars.”

“We know consumers are feeling pressured to make the most of their budget, and Target is here to help them save more,” Rick Gomez, Target’s executive vice president, said in the press release. “Our teams work hard to deliver great value every day, and these new lower prices across thousands of items will add up to additional big savings for the millions of consumers that shop Target each week for their everyday needs.”

Why is Target changing its prices?

This move comes as shoppers continue to grapple with the effects of inflation on everyday household staples, which has remained a major issue for American shoppers (from 2019 to 2023, for instance, U.S. food prices rose by 25%, according to data collected by the U.S. Department of Agriculture Economic Research Service). 

The change in pricing also comes after Target had a particularly rough 2023, with overall sales falling for the first time since 2016, according to a report released by CNN Business published on March 5, 2024.

What is Target cutting prices on?

These price cuts can be found across Target’s shopping categories, including household essentials that will help you keep your space clean and cozy in between summer outings. 

You can now snag a 75-count canister of Clorox scented wipes for $4.99 instead of $5.79, and Persil liquid laundry detergent for $12.99 rather than $13.69. Meanwhile, parents can save on a 16-count canister of Huggies baby wipes, which are now $0.99 instead of $1.19, according to Target’s press release.

When will Target start reducing prices?

According to its press release, Target has already reduced prices on 1,500 items, with thousands more planned to change throughout the summer. Shoppers will save money on grocery and pantry staples like milk, meat, bread, soda, yogurt, peanut butter, coffee, and fresh produce.

Target is also keeping the holiday season in mind, rolling back prices in time for shoppers to stock up ahead of Memorial Day, Fourth of July, and back-to-school season.

How can you tell which items Target is cutting prices on?

Spotting newly discounted items is easy: Each one will have a red tag on it in stores and online denoting a price change. You’ll also see many of these price changes go into effect on Target’s Good & Gather and Everspring brand.

The changes will go into effect in-store, on Target.com, and the Target app. And the brand promises shoppers will find plenty more ways to save by joining Target’s new membership programs.

Are other stores changing prices too?

Target isn’t the only major store that’s lowering prices. Earlier this month, Aldi announced it was lowering prices on over 250 grocery items in efforts to fight inflation. Meanwhile, IKEA lowered its prices on popular products like KALLAX shelving units in late 2023 following increased production and design tweaks. 

With these changes, hopefully shoppers can look forward to picking up all their favorite finds without the added stress of inflation.