Bath & Body Works’ Laundry Line Will Make Your Clothes Smell Like Candles
As of today, Bath & Body Works is officially in the laundry business. After two rounds of pre-sales to loyalty rewards customers — which sold out almost immediately — the Columbus, Ohio-based purveyor of scented candles, personal care products, and viral holiday decor has now introduced their laundry collection to the larger public.
According to the brand, their scent-obsessed customer base had been asking for fabric care for a while, and rewards customers were able to vote on their suggested fragrances for detergents earlier this year. 14 of the brand’s popular varieties made the cut: Cactus Blossom, Champagne Toast, Pineapple Mango, Sunshine Day, Eucalyptus Mint, Sundrenched Linen, Lavender Vanilla, Mahogany Teakwood, A Thousand Wishes, Cozy Cashmere, Palo Santo, White Tea & Sage, Bergamot Waters, and Ocean. Scent-wise, this assortment covers a lot of bases, from those who like a clean, fresh, cottony traditional laundry scent to those partial to more gourmand or citrusy scents. The brand is also debuting four new fine fragrances formulated specifically for laundry, so keep an eye out for those offerings, too.
Right now, you can find all of the above scents as concentrated detergents, which are both high-efficiency and standard-machine-compatible as well as cold-water-wash-friendly and septic-safe. Each bottle is marked with a cap that has two fill lines; you can get anywhere from 64 small loads or 32 larger loads out of the 32-ounce bottle, depending on which line you fill to more consistently. Some of the scents will also be available as 18-ounce bottles of fragrance boosters, the other product category currently rounding out the collection and compatible with all types of washers as well.
The line will be available online and in select stores across the country while supplies last. Pricing for both detergents and boosters will be $19.95 each. If you have your heart set on your clothing or linens smelling like your favorite BB&W candle, add your picks from the collection to your cart now because the brand could very well have another sell-out situation on its hands.
Buy: White Barn Sundrenched Linen Laundry Detergent, $19.95