Gift Edit 2023

25 (Non-Romantic) Valentine’s Day Gifts for Every Special Person in Your Life

updated Jan 20, 2023
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
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Happy holidays! This feature is part of Apartment Therapy's Gift Edit, our editor-curated collection of gift ideas. Need more inspiration? Check out all our guides here.

Folks, it’s 2023: Can we all agree that Valentine’s Day isn’t just for couples anymore? After all, at its core, the holiday is a celebration of love — and everyone knows you don’t need to be in a romantic relationship in order to love and appreciate the people in your life. Whether you’ve got heart eyes for your BFF, a family member, or a partner, Feb. 14 is the perfect excuse to shower them with affection (not that you actually needed an excuse). 

Of course, you’re not going to want to send your coworkers the typical chocolates or lingerie — non-romantic Valentine’s Day gifts require a bit more nuance. Ahead, we’ve rounded up 25 of our favorite gift ideas — most of them under $50 — so you can pick out something thoughtful for the people you care about. Get ready to have the best V-Day you’ve had since elementary school.

1 / 25
West Elm
was $85.00

Your favorite bathing beauty will appreciate this elegant accessory for their soaks. Made from durable steel, it's just the right size for their bathroom essentials — or a book, candle, or glass of wine.

2 / 25

We at AT are big fans of Otherland candles, and the brand's Adorned series has an extra dose of glamour and pampering that's perfect for Valentine's Day. Boudoir Rouge is inspired by vintage lipstick, Amarena cherry, and glace violet — all in a ravishing red package.

3 / 25
Uncommon Goods

Extra, extra, read all about it! Just pick a date — birthday, anniversary, first date — and get a made-to-order puzzle of that day's front page of the New York Times. News fans and puzzlers alike will love it.

4 / 25
was $49.99

Everyone can use an Echo Dot. It’s ridiculously easy to use, requires no installation, and practically functions as a full-fledged personal assistant: playing music, checking the weather, and adding items to your shopping list. The 5th Generation features the device's best audio quality yet.

5 / 25

Sold in a set of two, these soft cotton makeup towels boast cheeky embroidered details that are so fun. The embroidery comes in three styles — from completely platonic to slightly NSFW — or you can get fancy and create a custom monogrammed set.

6 / 25

Romantic or not, the best gifts are often those little luxuries the person you’re shopping for would love, but probably couldn’t justify buying for themselves. This gorgeous match cloche certainly matches that description (see what we did there?). Hand-blown in the U.S. and made of vibrantly colored glass, it’s a thoughtful, less obvious gift for a lover of fancy candles.

7 / 25
was $44.00

Show your love for the goddess (or green thumb or classic literature lover) in your life with this unique Grecian bust planter from Anthropologie. Available in two sizes and made of hand-painted cement, it can be used both indoors or out.

8 / 25

Awwwww. Who could resist this huggable sloth? The ideal stuffed animal for grown-ups, it’s scented with lavender to provide soothing aromatherapeutic properties and can also be warmed up in the microwave for hot therapy or chilled in the freezer for cold therapy.

9 / 25
was $9.99

We are kind of obsessed with this scalp massager. Using it in the shower helps remove product build-up, prevent dandruff, and promote scalp circulation for optimal hair growth — and, most importantly, it feels like pure heaven. Backed by almost 40,000 perfect five-star ratings on Amazon, it makes a great gift for anyone who could use a little reminder to practice self-care.

10 / 25
Rifle Paper Co.
was $26.00

A journal makes a great Valentine’s Day gift because it feels personal and intimate, if not necessarily romantic. Unsurprisingly, this one from Rifle Paper Co. is exceptionally attractive, with a printed fabric cover, lay-flat binding, gold foil accents, and a built-in ribbon bookmark.

11 / 25
Sur La Table
was $19.95

There's nothing like movie theater popcorn — but this delicious popcorn set will give your nearest multiplex a run for its money. It includes three types of popcorn kernels from a single farm in the Midwest, plus five seasonings in fun flavors like Sriracha, White Cheddar, and Cinnamon Toast.

12 / 25
The Sill
was $98.00

A natural air purifier, the hardy ZZ plant tolerates low light and relatively infrequent watering, making it the perfect gift for a budding green thumb (or a friend who’s a serial plant killer). It comes pre-potted in a simple-yet-stylish planter, and Bloomscape even offers these cute message pops to give your gift that extra touch.

13 / 25
was $19.99

Essentially shower bombs, these steamers are an ideal gift for anyone who could use a good pampering sesh. The beautifully packaged set comes in six scent varieties known for their calming properties — lavender, menthol/eucalyptus, vanilla, watermelon, grapefruit, and peppermint — and is made with pure essential oils and nature-identical fragrances, making them a safe way to de-stress.

14 / 25
East Fork

This mug by East Fork Pottery truly is the Mug, at least if its cult-like following is any indication. Made by hand in Asheville, North Carolina, The Mug seems to impress everyone who’s tried it, including us: It's special but not too gimmicky; it’s the perfect weight and size and feels great in your hands; it’s even microwave and dishwasher safe. (It also tends to sell out a lot, so you’ll want to act quickly.)

15 / 25

If someone in your life is a true coffee nerd, an Aeropress is a perfect way to let them know you care. When our sister site, Kitchn, tested various coffee makers to determine which method could produce the best Italian-style cup, the Aeropress brew was the clear winner, a perfect 10 out of 10. Just like your loved one.

16 / 25

If your Valentine appreciates unique design with plenty of personality, they’re sure to be impressed by a Kirby — in fact, they’ve probably already been eyeing the playful ceramic vases for a while now. Available in three whimsical shapes, they’re great for showing off flowers, a plant cutting, or even a few favorite pens.

17 / 25
Rifle Paper Co.
was $26.00

This cute catchall tray is perfect for stashing jewelry on a nightstand, keys and coins near an entryway, or office supplies and other odds and ends on a desk. Made of smooth porcelain with gleaming gold edges, it’s pretty and practical at the same time.

18 / 25
was $44.95

If you love someone who’s affected by seasonal affective disorder, they’ve likely been having a really tough couple of months. Gifting them this best-selling light therapy lamp is a great way to support them in their battle with the winter blues. Almost universally loved by thousands of Amazon reviewers, it’s effortless to use and can make a huge difference.

19 / 25

A Disney+ subscription is kind of the perfect foolproof Valentine’s Day gift. Whether you’re shopping for your family member who never stops talking about Hamilton, your roomie who knows every word to The Little Mermaid soundtrack, or your Netflix and chill buddy (so you two can mix things up with Disney+ and chill), the subscription is guaranteed to provide lots of magical moments.

20 / 25

Soft and snuggly, this throw is basically a hug in blanket form. Fringe trim and a merino wool and cashmere blend give it plenty of rich texture — it’s made to feel great against the skin. Oh, and it's also a tried and tested AT favorite.

21 / 25
was $54.99

The valentine who gets fancy with their wine will love the Rabbit Original Wine Corkscrew. Guaranteed to open any bottle of wine in three seconds flat, it’s one of the most iconic, well-known corkscrews you can buy.

22 / 25
Uncommon Goods

Got a pal who’s feeling decidedly unenthused by romance at the moment? Get them this giant heart cookie, which comes complete with a mallet to hammer it to pieces. Maybe it won’t completely heal a broken heart, but it’ll still be pretty cathartic.

23 / 25
Airbnb Gift Card

Does someone special in your life have cabin fever? If so, there’s nothing they’ll appreciate more than an Airbnb staycation. You may be surprised by how many unique, pandemic-friendly getaways you’ll find in your area — whether they love to spend time in nature or favor a sleeker city vibe, it’s worth checking out what’s available locally.

24 / 25
Bean Box

For the coffee lover who gets bored easily, this Seattle-based coffee subscription couldn't be more perfect. To sign up, pick a roast preference — or let the pros pick! — and the service will send your recipient expertly chosen coffee to try each month.

25 / 25

If you love a foodie, buy them a Goldbelly gift card. The online marketplace is a veritable treasure trove for food lovers—whether your loved one insists you can only get a truly great cheesesteak in Philly or they firmly believe there’s no such thing as too much ice cream, the wide selection of foods and food subscriptions on the site is enough to impress even the most selective eater.