I Test Bath Towels for a Living and This Quick-Drying One Was Hands-Down the Best (I Got You an Exclusive 35% Off!)

I’ll admit it: I owned my old set of bath towels for way too long. They weren’t even high-end; they were some budget-friendly towels from Target that were not built to last for the amount of time I used them. The material, even though it was thin, took hours to dry fully and the ends were fraying toward the end of their life. I never wanted to stay wrapped up in them, either. They felt threadbare even early on.

When I finally decided to chuck them, I knew it was well past time to get some more deluxe towels in my rotation and, once I did, the difference was about as astronomical as I expected. Since making the switch, I’ve tried out a few brands for our Best List series; now, I can (thankfully) say that I’m no stranger to quality bath towels. So far, one has been a clear winner over all of the rest: Cozy Earth’s Luxe Bath Towel. It’s by far the softest, cushiest towel I’ve ever felt, but it still dries remarkably well. There’s no chance I’m ever going back — and here’s why you won’t either.

To those familiar with Cozy Earth, I’m sure my obsession comes as no surprise, but for the uninitiated, Cozy Earth is one of our favorite bedding and bath brands. Crafted thoughtfully and sustainably with elevated textiles, its products are top-notch in every sense of the word. Numerous AT editors have sung their praises, from the “buttery soft” bamboo sheets to the “gorgeous” ribbed towels. Several are even Oprah-approved (the brand has made her Favorite Things list multiple times).

The Luxe Bath Towels are an upgraded follow-up to the brand’s Premium Plush Collection, which has hundreds of positive reviews. The new version is made from cotton and bamboo, featuring Cozy Earth’s “zero twist technology.” Unlike most typical towels, the yarn isn’t twisted during production. The fabric, as a result, is “softer,” “loftier,” and “more absorbent.” The lack of twisting opens up more space for absorption between the fibers, so comfort doesn’t come at the expense of its drying capability. With a GSM of 600, it’s considered a medium-weight, meaning the fabric is substantial and hotel-level soft.

After reading so many rave reviews from our editors — and Oprah! — I had high expectations for these towels, and they did not disappoint. I just moved last month and finally have a bathroom all to myself. (It’s something I won’t take for granted ever again.) Now that I can spend time in my bathroom without worrying about my roommates needing it, I can indulge in a much more extensive self-care routine, and these towels have been a major part of that. Once I wrap myself up in one, I never want to take it off, and when they’re in my hamper, I sorely miss them.

Speaking of, they wash extremely well. Whereas some of the plusher options I’ve owned would shed or pile after washing, I’ve experienced none of that with these even after months of use. They dry completely in the dryer, too, and when I hang them on a hook after use, they air out in no time. They haven’t lost their softness one bit — and I use and wash them on the regular. When it comes to feel and quality, nothing else I’ve tried comes close to Cozy Earth’s set. I can’t recommend treating yourself to them enough, especially while they’re 35% off! To snag the discount, simply use the code APARTMENTTHERAPY at checkout, now through September 9. 

Buy: Cozy Earth Luxe Bath Towels, $91 (normally $140)