This Editor-Favorite, Oprah-Approved Brand Launched the (Reversible!) Waffle Bath Towels I’ll Be Using Forever

updated Jun 9, 2023
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Growing up, my family used the exact same plush — albeit not particularly soft or comfortable — towels for years. Since then, I’ve developed an overall aversion to super-thick, heavy linens, gravitating instead toward lightweight pieces, especially in the bathroom. The only downside? This style of towel isn’t always the most dependable in the absorbency department.

Enter: Cozy Earth, the home brand that’s beloved by both our team and Oprah Winfrey (NBD). They sent me a set of their Waffle Bath Towel Set, which manages to strike the perfect balance of luxe and lightweight. They’re so well made that they’ve officially become the first towels I reach for after a shower — and they’re even reversible. What’s more, Oprah included them in her 2022 Favorite Things List!

These towels feature a genius two-sided design; the waffle pattern is on the exterior only, while a cozy terry material makes up the inside. Basically, you get the straight-out-of-a-hotel look and experience here, thanks to the pretty, display-worthy texture paired with the post-shower-ready inner layer. While the towel itself appears relatively thin at first glance, it’s deceptively dense and amazingly absorbent. I went with white, but it also comes in charcoal and light gray colorways.

As a die-hard fan of the company’s pajamas (a fave of Oprah’s, too), I’m no stranger to the brand’s superior quality and comfort — they don’t call themselves Cozy Earth for nothing! Nonetheless, I was honestly still a little blown away by the softness of these waffled wonders in general. Basically, imagine your favorite blanket but in fast-drying towel form… that’s how good they feel. Made from a combination of viscose from bamboo and cotton, they’re the kind of towels that you actually want to wrap up — and stay — in.

Credit: Cozy Earth

Circling back to looks, this set is oh-so-stylish, which is a major towel priority for me. I’m always on the lookout for linens that can double as decor to spruce up my dated, lackluster bathroom, and when these towels are hanging on the rack, they do just that. And since they come in pairs, they’re the perfect spa-like guest set to have on hand for wowing visitors, too.

It’s taken a lot of time (and testing) to find my Goldilocks bath towel, but I’m pleased to say that Cozy Earth’s waffle collection hits that just-right mark. At $120 for a set of two, they’re definitely on the pricier side, but they’re objectively worth every penny in terms of practicality, durability, and aesthetics. And right now, you can snag it at a discount during Cozy Earth’s Summer Sale. Save 20 percent now — no code needed!

Buy: Waffle Bath Towels, Set of 2, $96 (normally $120)