20 of Our Favorite Small Businesses to Support Right Now

published Mar 25, 2020
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
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Credit: Trinette Reed/Stocksy

To say there’s a good amount of uncertainty in the world right now would be a vast understatement, but for small businesses this new reality is especially difficult. With stores closed across the country and most people either working from home or left to wait it out, small businesses are struggling to stay afloat. That’s why it’s important to shop small and local right now, if you have the means to. We rounded up 20 of our favorite small businesses to shop from right now—and let us know your picks in the comments below.

Credit: East Fork

1. East Fork Pottery

One of our favorite places to buy ceramic housewares, East Fork is based in North Carolina and is most well-known for their cult favorite mug. The mug above is part of the brand’s Spring/Summer collection, which was originally set to launch in late April but is now available for pre-order due to COVID-19. East Fork’s entire operation is shut down, so you’ll have to wait several weeks for your mug to arrive—but buying it now will help East Fork make it through.

Buy: Beach Party – The Mug, $36

Credit: Follain

2. Follain

If you prefer organic products, you’ll love Follain, which is basically like the Sephora of clean beauty. Every product sold on the site goes through a strict approval process, and they even have a list of restricted ingredients. Right now, the site is having a spring sale, with 15 percent everything and free shipping over $50 (including this luxe all-over lotion).

Buy: Farmaesthetics Nourishing Lavender Milk, $42 $35.70

Credit: Material

3. Material

You might know Material for their best-selling eco-friendly cutting board, but they also sell other kitchen essentials, including knives and pans. The Coated Pan has a copper core and a fume-free coating that lasts way longer than typical pans. And through March, Material is offering 15 percent off everything, with the option to contribute your savings to City Harvest.

Buy: The Coated Pan, $95 $81

4. Primary Goods

Hot sleeper in need of a new comforter? Primary Goods’ temperature-regulating comforter recently made our Best List—and it’s $150 right now with code WFH. We’re also huge fans of the brand’s linen sheets, which are an ingenious solution to the great top sheet debate. The top sheet and duvet cover snap together, making it way easier to make your bed and keep your sheets in place while you sleep.

Buy: The Comforter, $299 $149

Credit: Bloomscape

5. Bloomscape

One of our favorite places to buy plants online, Bloomscape sells a variety of plants and plant accessories. (In fact, the brand just launched cacti!) Filter by size, difficulty, light level, and even pet-friendliness to find your perfect new plant friend. If you’re a beginner, we recommend the Philodendron, which is easy to take care of and requires just low to bright indirect light.

Buy: Philodendron Heartleaf Plant, $35

Credit: Favor

6. Favor

Favor sells everything from clothing, tableware, decor, textiles, and even good-looking pet accessories, all sourced from independent makers. In particular, we love their selection of quirky vases, including these patterned porcelain vases from The Granite. Right now, Favor is offering 25 percent off sitewide with code SPRING25.

Buy: Bottle Vase Patterned, $76 $57

Credit: Avocado

7. Avocado

We recently named the Avocado Green Pillow as our favorite organic pillow, and we love everything the brand stands for. All of their products, including their popular mattresses, are made of organic, natural, and non-toxic materials, and their supply chain is equally sustainable and ethical. Even better? Right now, Avocado is utilizing a large portion of their LA factory to produce reusable cotton face masks, which are not being sold for profit.

Buy: Avocado Green Pillow, $79

Bolé Road Textiles

If you’re trying to infuse your space with a bit more joy right now, you need to check out Bolé Road Textiles. The Brooklyn-based shop features gorgeous pillows, linens, rugs, and more, all inspired by founder Hana Getachew’s Ethiopian heritage. You’ll find plenty of color (like the fuchsia pillow above), as well as more muted textiles, if that’s more your style.

Buy: Argo Pillow, $150

Credit: Milo

9. Milo

Kitchn editors are obsessed with this good-looking Dutch oven, and we don’t blame them at all. Made of enameled cast iron in three gorgeous colors (although only white is available at the moment), it’s much less expensive than the heritage cast iron brands and works just as well. And if you don’t want a full-sized Dutch oven, Milo also sells a mini Dutch oven and a cast iron skillet.

Buy: Classic Dutch Oven, $95

10. Outdoor Fellow

There are so many candle brands we’re fans of, but we’re particularly smitten with Outdoor Fellow. Each candle is hand poured in New York City, and 5 percent of proceeds go to The Trust for Public Land. We love the Sandalwood + Pine Needle candle (even though it’s spring), but all of the brand’s scents are worth checking out.

Buy: No. 8 Sandalwood + Pine Needle Candle, $36

Credit: Morrow

11. Morrow

If you love all things soft and cozy, you need to check out Morrow Soft Goods. The LA-based brand specializes in blankets, throw pillows, and bedding, with a particular emphasis on linen goods. This cotton throw blanket was hand loomed in India and in a Fair Trade Certified facility, and looks good on a sofa or bed all year long.

Buy: Salem Cotton Throw Blanket, $175

Credit: Cultiver

12. Cultiver

Need new sheets, or maybe new linens for your kitchen? Head over to Cultiver, an Australian brand that makes soft goods for the bedroom, living room, and dining room. The site offers complementary ground shipping to the U.S. and Canada, which is good because the products here are definitely pricey—although very high quality.

Buy: Jude Linen Apron, $80

Credit: Far & Away

13. Far & Away

Far & Away only just launched in August 2019 through a Kickstarter campaign, but their small collection of minimalist dinnerware is already making waves. Ethically sourced and sustainably crafted, their dinnerware is made in Portugal and comes in four muted colors. The Big Plates are currently available for pre-order at a discount, and the company pledges to plant one tree for every set sold.

Buy: Big Plates (Set of 4), $87 $76

Credit: Sunday Shop

14. Sunday Shop

A favorite of House Tours Editor Adrienne Breaux, Sunday Shop is a New Orleans-based store for all the things that remind you of a perfect Sunday afternoon: comfy bedding, luxe bath goods, unique homewares, and much more. We’re loving this waffle weave hand towel, which is made of a cotton-linen blend that’s highly soft, absorbent, and quick-drying. (The bath towel size is sold out in this color, but will be back in stock.)

Buy: Lattice Linen Hand Towel, $40

15. Harlem Candle Co.

Another candle brand we love, Harlem Candle Co. sells home fragrances inspired by the history and culture of Harlem. Our favorite right now is Josephine, a warm, rich combination of citrus, jasmine, vanilla, amber, and sandalwood that’s named after Josephine Baker. Not only that, but the jar itself is gorgeous enough on its own—perfect for reusing when the candle’s done. This week, you can save 15 percent with code HAVEN15.

Buy: Josephine Candle, $45 $38.25

Credit: Leif

16. Leif

Brooklyn-based Leif started as an online-only source for fresh finds from lesser-known makers, and has since expanded to a brick and mortar store. You’ll find everything from art and paper goods to decor and storage baskets (like the ones above). Plus, right now you can get an extra 25 percent off sale items with code INDOORS.

Buy: Maritime Storage Basket, starts at $38

17. Lionheart Prints

Since you can’t hang out with your friends and family in person, let them know you’re thinking of them with a sweet card. New Orleans-based Lionheart Prints sells a wide range of greeting cards and other paper goods, plus puzzles and home decor. Send this “Comments Section” card to your BFF who can’t stop reading the news online.

Buy: Comments Section Greeting Card, $6

Credit: At Land

18. At Land

Recommended by AT’s Home Director Danielle Blundell, At Land is a small retailer located in the Hudson Valley of New York that sells products catering to a minimalist, mindful aesthetic. They even sell a selection of thoughtful care packages, including the “Relax” option above, which contains tea, a bath soak, and Palo Santo sticks. Right now, save 10 percent using code SUPPORT.

Buy: Relax Care Package, $59 $53.10

Credit: Cold Picnic

19. Cold Picnic

We’re big fans of Cold Picnic’s handmade textiles, many of which feature distinctive geometric shapes and pops of color. You might be familiar with their Boob Bathmat, which was hugely popular a few years ago, and this Torso Bathmat is a playful addition to that same Private Parts collection. Through Sunday, Cold Picnic is offering 10 percent off with code THANKYOU, and 10 percent of their profits will be donated to One Fair Wage.

Buy: Torso Bathmat, $60

Credit: Yield

20. Yield

Missing your favorite coffee shop’s brew? Upgrade your at-home coffee situation with this ceramic French press from Yield, a St. Augustine-based retailer that sells unique home goods. Aside from bespoke French press machines, you can also find colorful planters, one-of-a-kind furniture, printed goods, and, of course, plenty of candles.

Buy: Ceramic French Press, $120