IKEA Teamed Up with Pinterest on an Interactive Home Design Tool, Inspired by You Travel
Inspired by a recent surge in searches and sales for home renovation projects during the past year, the two brands created IKEA Renocations, a quick, interactive online tool that creates a custom Pinterest board based on your interests and tastes, so you can shop IKEA items and design your dream room with ease.
The three-question quiz aims to discover your personality through your dream vacation destinations (including a beach, a park, or in nature) to determine a bit more about your unique style, with questions like “If you could be anywhere IRL right now, where would you be?” and “Is there a room in your house where you also feel free and relaxed [as you do on vacation]?” You’re given an instantly curated Pinterest board curated to your tastes, with IKEA product recommendations that you can shop right from the site.
“At a time when many of us are looking to turn our home projects into a reality, Ikea wants to help consumers refresh their space with products and solutions inspired by places outside of the home, like the beach or a favorite bistro,” Paul Anderson, IKEA’s home furnishing and retail design leader in the US, said in a statement. “The immersive quiz experience on Pinterest provides a personalized and inspirational shopping experience that helps make your dream getaway a reality, even at home.”
The quiz aims to make it easier and more fun to narrow down and tailor content directly to you, while also offering shoppable solutions to spruce up your space. As for what people are searching for on Pinterest these days, popular trending decor ideas include “grandmillennial decor,” “indie room,” and “sage green aesthetic,” all of which have seen a surge in searches in recent months.