I Just Discovered a New Home Brand That’s Like If Open Spaces and Yamazaki Home Had a Baby

When I’m shopping for new home organizers, storage, furniture (and basically anything else for my home), function is obviously key. But I’d be lying if I said it outshines other considerations, like style. I live in a small space where most of my storage lives out in the open, so I need all my practical items to look good and contribute to my home’s overall decor. That’s where Apto comes in. 

The new homeware brand by the geniuses at Yamazaki Home, Apto makes design-led pieces that streamline cluttered spaces at home, and ultimately make it a cleaner — and chicer — place to be. Everyone at Apartment Therapy loves Yamazaki Home, so naturally we were all jazzed to learn about the brand’s new, New York-based venture. Here’s everything you need to know.

Launched in April by the creators of Yamazaki Home, Apto is a New York-based homeware brand that creates thoughtfully designed pieces that solve real-life problems and bring an element of style to your everyday routine. Remember Open Spaces, the designy (and now defunct) home brand behind the viral entryway rack? If Open Spaces and Yamazaki Home had a baby, Apto would be it. Think: Yamazaki Home but warmer, with an accessible, American sensibility.

While Yamazaki Home is rooted in Japanese simplicity, Apto draws influences from contemporary American design. Apto pieces feature a unique mix of textures and materials (like steel, curved wood, and ribbed ceramic), while Yamazaki Home mostly focuses on sleek metal and wood finishes, and look more minimal by comparison.

Apto specializes in furniture and organizing solutions that bring elevated style and function to your home. The brand’s debut collection “Launch 01,” is a five-product capsule grounded in simplifying small yet meaningful moments in your routine, from a shoe rack that transforms messy entryways to a set of magnets that tames a cluttered fridge door. Apto pieces bring style and intention to everyday moments – even the ones you may be overlooking. 

In terms of price, Apto pieces are pricier than your average organizers and furniture pieces, but more accessible than prestige home brands. Items range from $48 to $395, but they’re all so well-made that you’ll only have to buy them once — which certainly isn’t true of the flimsy plastic organizers and shoe racks I’ve purchased in the past.

Yes, Apto offers $12 flat-rate shipping on all orders within the U.S. All orders are also shipped within two days.

No, Apto is an exclusively DTC (direct-to-consumer) business, which means you can only find its products online.

It depends! Apto’s furniture pieces, like the Contour Side Table and Obround Shoe Rack do require assembly, while its smaller pieces come pre-assembled. The brand’s instruction manuals are easy to follow, though, and you don’t need power tools to put anything together — all you need is a screwdriver.

Apto is only just getting started, but there’s a lot of exciting new launches coming. At the risk of spoiling the surprise, I’ll leave you with a few hints: Apto is planning its next drop for July, which will include new pieces for your kitchen, entryway, and office, and new colors of its best-selling shoe rack. We’ll keep you updated on those as they launch, but for now, here’s a look at the Apto products you can shop right now.

Apto is actually rooted in the word “appropriate” — as in, Apto pieces are appropriate for your home. That sense of belonging and intentionality is more than just its brand ethos, it’s what they embody.