Shoppers Are Buying Multiple Sets of These Luxurious $26 Bath Towels That Just Keep Getting Better After Each Wash

published Jan 11, 2024
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Credit: Jason Rampe

Bath towels are a simple (and underrated) way to make your life more luxurious. Hear me out: I know that it can be easy to settle for the first set you see at the store, but doing a little bit of extra research will absolutely pay off. You might find that instead of going the traditional terry cotton route, you actually prefer Turkish towels or maybe even waffle weave ones. Just putting in a little extra thought into what type of material best suits your needs and preferences can upgrade your entire experience in your bathroom — all without breaking the bank.

Another thing to consider before ditching your worn towels for a fresh set? What the reviewers have to say. At Macy’s, customers say Lands’ End’s Premium Supima Cotton Bath Towel is seriously soft and absorbent, and what’s more, it’s currently 25% off. Read on to learn more about why this towel has earned nearly 900 perfect ratings.

What is the Lands’ End Premium Supima Cotton Bath Towel?

Supima is a rare type of cotton grown only in the U.S. that claims to be stronger than other types. Further, the most common kinds of cotton have shorter fiber lengths, which makes them rougher and more prone to pilling, while Supima’s longer ones result in a towel that’s “more comfortable, retain[s] color longer and resist[s] pilling over time.” Speaking of color, 12 hues are available, ranging from a neutral gray to a rich burgundy. But back to the most important part: This towel is even combed for extra softness, so you can be confident that it’ll feel great on your skin and retain its feeling wash after wash. To top it all off, it even absorbs water efficiently and dries well, according to several shoppers.

Credit: Macy's

What Macy’s Reviewers Are Saying

Average Rating: 4.5/5

“I love these! They’re just the right amount of softness, and it absorbs great! They have a nice hearty sturdy and durable feel also! Love them. They’re comfy, and the color is refreshing and pretty! They’re a fairly large towel which is fantastic. Will be ordering more.” – Teciah

“I’ve looked for new towels for months and finally discovered these from Lands End. They are thick and absorbent yet soft. My company loved them. I washed them a few times and they don’t pill or shed like many brands I’ve bought.” – Panda222

“My go to towel set. I have bought so many sets over the last 53 years. I have given them (Monogramed) to every new couple, new baby and new home to everyone I know. They wear, wash and hold their color and shape forever. A great product.” – Nooe

It appears that Supima cotton really does live up to all of the claims surrounding it, if the hundreds of five-star reviewers are anything to go by. You owe it to yourself to leave bad bath towels behind in 2023 and go into the new year with ones that deliver superior comfort and quality. Just don’t wait too long to make the switch, though, because Lands’ End’s towel is only on sale for a limited time!

Buy: Lands’ End Premium Supima Cotton Bath Towel, $26.21 (normally $34.95)