This New Bedding Brand is Like if Parachute and Magnolia Home Had a Baby

Written by

Danielle BlundellExecutive Director of Home at Apartment Therapy
Danielle BlundellExecutive Director of Home at Apartment Therapy
As Apartment Therapy's Executive Home Director, I head up our decorating, trends, and designer coverage. I studied Media Studies at UVa and Journalism at Columbia and have worked in media for more than a decade. I love homes, heels, the history of art, and hockey — but not necessarily in that order.
updated May 26, 2020
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Quilted gray bedding from Linden Street from JCP
Credit: JCP

You can never have too many textiles. Okay, okay—yes, you can, but as spring turns to summer, bedding is one of those things that’s actually worth changing up. Crisp, cool sheets and lightweight comforters and quilts will certainly be more breathable and comfortable than heavy duvets, wool blankets, and flannel sheets. So if you’re looking to update your bedding game this season, allow me to introduce you to Linden Street, a new home decor collection from JCPenney that’s launching today with comforter sets, sheets, and quilts and will be expanding to other categories come fall.

This web-exclusive line marks JCP’s first foray into sustainability, and wherever you fall on the totem of eco-friendly products—all green everything or just getting interested in better-for-the-planet options, linens are a good place to consider sustainable, safely made items. Your skin is your largest organ, and what touches it can matter, especially if you are in bed for a third of your life.

The collection is 100 percent natural cotton, and several offerings are OEKO-TEX Certified, meaning they’ve been tested and verified free from more than 300 harmful substances. Additionally, the new packaging is made of biodegradable labels and recycled polyester. It’s not the technology or products that are groundbreaking here—the price points are the real story. Right now, quilts start at just $62.99, and a set of sheets start at $37.49 for a full size. That’s pretty competitive for items with this kind of certification and manufacturing.

Stylistically, if you’re a fan of modern farmhouse decor, then this line is for you. There are a few ruffled styles that skew a little more shabby chic, but the quilts are the real standout to me, especially if you like solid, simple bedding. Keep an eye out for more to come from Linden Street and take a look at a few of my favorite picks below.

Credit: JCP

Vintage Wash Cotton Sheet Set

Over the past couple of years, brands have started having fun with bed sheets again. I’m loving all of Linden Street’s sweet patterns, from a classic gray ticking stripe to a black-and-white almost mod, linear leaves print.

Buy: Linden Street Vintage Wash Cotton Sheet Set, Starts at $80.00 $37.49 for a Full Size

Credit: JCP

Memphis Quilt

This blue box pattern quilt above is a dead ringer for a much more expensive style from Parachute Home. I’d snag the Euro shams, too, and deck out the whole bed in this airy bedding. It’ll look crisp and classic against the basic white sheets you probably already have in your linen closet.

Buy: Linden Street Memphis Quilt, Starts at $120.00 $62.99 for a Full/Queen

Credit: JCP

Monroe 3-pc. Comforter Set

If subtle, tone-on-tone patterns are more your speed, this three-piece comforter set is a great way to bring a little summery style to the bedroom. The jacquard motif is classic, and the comforter, on the whole, is much lighter than a traditional duvet and insert combo.

Buy: Linden Street Monroe 3-pc. Comforter Set, Starts at $190.00 $104.99 for a Full/Queen

Credit: JCP

Decatur Pillow Sham

When you want to perk up your bedroom on the tiniest of budgets, a new pair of decorative shams is the way to go. This shirred quilted style is easy and breezy—perfect for your summer bed.

Buy: Linden Street Decatur Pillow Sham, $40.00 $14.99 each

Credit: JCP

Wisteria Quilt

All about a ruffle? This pretty pink quilt will transform your bedroom into a shabby chic paradise.

Buy: Wisteria Quilt, Starts at $120.00 $62.99