Chip and Joanna Gaines Are Launching a Magnolia App With Original Content
Some good and bad news for the Chip and Jo hive: Magnolia Network, the couple’s cable TV channel postponed to an early 2021 debut, has been pushed back again due to the ongoing coronavirus pandemic. Magnolia Network will launch on TV in January 2022; however, home renovator enthusiasts need not fret. The Gaineses announced that a Magnolia app will launch this July and give fans access to much of the network’s TV shows and additional exclusive content.
Available on July 15, the Magnolia app will offer much of the Magnolia Network titles, such as “Fixer Upper: Welcome Home,” “Magnolia Table with Joanna Gaines,” the original HGTV “Fixer Upper,” “Restoration Road with Clint Harp,” “Growing Floret,” “The Lost Kitchen,” “Homegrown,” and “Family Dinner.” The app will also include behind-the-scenes footage, exclusive recipes, blog posts, design resources, and workshops led by talented makers and artisans.
“Our original plan was to launch in cable and follow in a streaming environment, but the most unconventional of years dealt us challenges and opportunities we never could have foreseen,” Allison Page, Magnolia Network president, said in a press release, according to PEOPLE.
Chip and Jo also issued a statement about the change. “From the beginning, our aim for Magnolia Network has been to tell good stories. Stories that bring us together, that inspire and encourage us all to try something new. Stories that are told in ways that feel authentic,” the couple said. “Our plan has evolved along the way, but our original vision for this network has remained the same.” Whether via TV or app, the duo hope to create a hub “where people leave feeling like it was time well spent” above all else.
The Magnolia app will be available for existing Discovery+ subscribers with no additional cost. Plans start at $5 a month.