H&M’s New Pantone Collab Has the Coolest & Most Colorful Finds (Starting at $10!)

published Apr 25, 2024
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The frontage of H&M Clothes Shop in Bridgewater Way
Credit: Roger Utting

You probably already know Pantone for its annual Color of the Year announcements, which set the tone for color trends across fashion, beauty, and interior design for the year (and beyond!). The brand’s next COTY likely won’t drop until December, but for now you can easily bring some of Pantone’s signature shades to your dinner table, thanks to their newest H&M Home collaboration

As a continuation of the first Pantone x H&M collection in 2023, this second installment features two distinct, bright palettes: Zesty & Fresh and Spicy & Sweet. The former centers around a vibrant orange and red, while the latter pairs two citrus-inspired colorways, yellow and light green.

You’ll find these four hues splashed across porcelain plates, bowls, coasters, placemats, jars, and even candles — all of which combine H&M’s signature modern silhouettes with Pantone’s color expertise. And while the pieces are intended to perk up your everyday tabletop, they’d style just as well beyond the kitchen or dining room, too.

Credit: H&M Home

“The vitality of color is essential to the effect it has on our emotions, senses, and how easily it transforms our living spaces with just a lick of paint,” Evelina Kravaev-Söderberg, head of design & creative at H&M Home, said in a press release. “The new H&M Home [and] Pantone capsule collection continues to play with the notions of this, but this time circles around the kitchen table. For this second edition, we have explored the connection between food, taste, and color.”

Today, you can officially shop the full Pantone x H&M Home collection online and in select stores, starting at $9.99. I picked out a few favorite pieces below — all small enough to add a fresh (or zesty, spicy, or sweet!) pop of color to your space without feeling too in-your-face. 

1 / 7

H&M Home knows how to deliver on cool, organically shaped decor. A punchy red Pantone finish kicks this fluid pedestal bowl up a notch, though, making it the perfect statement-piece-turned-fruit-storage vessel.

2 / 7

Yep, the new line even has unique storage covered. This porcelain jar is available in two heights — 3.75 or 6.25 inches — at 3.75 inches in diameter to stash trinkets, hair ties, Q-tips, etc. Your bathroom or kitchen counter will never look better.

3 / 7

What’s not to love about a simple serving bowl with a bright yellow inside? At eight inches in diameter, this has Big Salads written all over it, or double down on the color to put lemons on display as a centerpiece.

4 / 7

It doesn’t get much more entertaining than these placemats, designed to look like large-scale Pantone color swatches. Made from MDF with a cork backing, the set of two comes in both yellow or orange to make simple white dinnerware pop (or pair it with plates and bowls from this collab!).

5 / 7

I love the idea of converting this small, six-inch side plate into a decorative catchall dish on a nightstand or entryway table. Or choose from any of the four colorways to level up your go-to dinner party sets.

6 / 7

This two-toned candle is the perfect way to dip your toes into the world of Pantone color — it’s a fun accent to top off your desk, living room side table, dresser, and beyond. They’re available in four different fragrances that embody a respective color from the collection (the red is pink grapefruit-scented).

7 / 7

Arguably one of my favorite pieces from the H&M x Pantone crossover, these coasters practically double as coffee table decor. The set of four includes two different color pairings — either yellow and lime green or red and orange — to hold your drinks in style.