I Tried This Editor-Favorite $40 Pillow, and Now I’m Recommending It to Everyone

If there’s anything to be said about my bed, it’s that it’s incredibly comfortable. While that might sound biased coming from me, this only became clear after having friends, guests, and others sit and sleep in my bed. With questions and comments like “What sheets do you use?” and “Wow, I got the best sleep,” I eventually realized that I had perfected my bedroom setup. I value my sleep! So, as I slowly share my bedding secrets, one thing everyone should know about is my favorite pillow.

I’m a down pillow kind of person — meaning, I like something that lets me rest my head and sink into it. I’ve owned my fair share of real down pillows, so when I first got this down-alternative one, I wondered if it could ever compare. As it turns out, it does, and for a fraction of the price! Now, the Quince’s Premium Down Alternative Pillow is one of my favorite pillows to sleep on.

Made of hypoallergenic microfiber fill, this down alternative pillow might even be mistaken for real down (minus the allergies, of course!). It has a 100% cotton shell that’s breathable and cooling, so if you’re a hot sleeper, you can at least rest your head on something that gives you a little relief. Available in three firmness levels — soft/medium, medium/firm, and firm/extra firm — as well as in standard and king sizes, you’re bound to find your perfect pillow.

I personally own the standard size in soft/medium, as I like cloudlike comfort and prefer to rest almost flat on the bed. However, the medium/firm and firm/extra firm pillows are great for those who like a bit more fluff and support — they will prop up your head and neck instead of letting you lay flat. Regardless of which you choose, this pillow certainly does the trick and allows me to get a deep sleep night after night.

I’ve had this down alternative pillow from Quince for a few months now, and after hearing how much my colleague Mark loves his (he owns both the soft/medium and medium/firm), I had high hopes it would serve me well. It truly has a hotel-quality feel, offering the perfect blend of comfort and support. As someone who frequently switches positions throughout the night, I’ve found this pillow supports me no matter how I’m sleeping — even if I end up putting it between my legs!

It has maintained its shape since I got it three months ago and has earned rave reviews from friends and guests who have stayed over, proving it’s stood up to the ultimate test. And let’s not forget the price — a hotel-quality pillow for under $40? I simply couldn’t keep its incredible value a secret any longer.

Buy: Quince Down Premium Alternative Pillow, $39.90