Why You Need a Shoe Organizer in Your Bathroom (It’s an Ingenious Storage Hack!)

published May 31, 2024
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Credit: Lauren Kolyn

Bathroom storage can be tricky — you want everything to be easy to access, but not sitting out for everyone to see. And unless you’ve got a spacious storage closet in your bathroom (lucky you!), checking all the boxes can be hard to accomplish. If you need a simple way to keep everything perfectly organized and out of sight, that’s also great for smaller bathrooms, you’re in luck. Sometimes it pays to think outside of the box, like TikToker @theblairhouseproject did with a shoe organizer.

Instead of a bulky cabinet for the tight bathroom space, the TikTok creator ingeniously utilized a sleek shoe organizer for bathroom towel storage. In the now-viral video, she opens the drawers of the shoe rack to show rows of perfectly folded full-sized towels and a smaller top drawer filled with washcloths, extra soap, and razors — all within arm’s reach of the shower. Plus, rolling the towels is a great way to save even more space within the drawers, while ensuring they’re easy to grab (especially compared to a stack of folded towels).

The creator notes that she took the divider out that was originally in the top of the organizer (for a second layer of shoes) so she could have more room to fill it with whatever she wants — and it doesn’t have to be just towels. She could opt for toiletries, toilet paper, medicine, pet grooming gear, or anything else that typically lives in the bathroom. The chic organizer you might typically see in an entryway or mud closet fits perfectly in the space between the shower and the wall, unlike other bathroom organizers. It’s such a smart way to make use of otherwise wasted space.

If you can’t wait to recreate the look in your bathroom, you can find the same rustic-meets-boho rattan shoe organizer on Amazon and on Wayfair (where it’s also available in black!). If you’re looking for something in a different style, find some of Apartment Therapy editors’ favorite shoe organizers here. However and wherever you choose it as storage, let this be a reminder that sometimes the ideal organizing solution just requires thinking outside the box (and maybe a really smart TikTok).

Buy: Yechen Shoe Rack Storage Organizer, $119.99