This Joanna Gaines-Approved Holiday Find from Target Is an Instant Heirloom (It Looks So Vintage!)

published Oct 29, 2024
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Target store in Buffalo, New York, USA. Target Corporation is an American retailer.
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When Christmas decorations have a vintage vibe, the season feels that much more merry, bright, and nostalgic. And Joanna Gaines delivered on the vintage vibes in her Christmas collection for Target. Not only is there mid-century-inspired postcard art, cozy patterned wrapping paper, and handmade-looking ceramics, but she also included a vintage-inspired ribbon box that looks like it’s already been passed down for generations.

“This collection is beautiful!!” the creator behind the Target Is Everything Instagram account wrote in a recent caption. “I couldn’t fit it all in my last Reel and most items are now back in stock. I’m loving the ribbon holder and vintage-inspired Christmas art the most.”

“Love the ribbon holder!” one person commented on the post. Another added, “Grabbing that ribbon holder ASAP!” with someone else writing, “I need that ribbon holder.”

The Hearth & Hand with Magnolia ribbon holder comes with one rod for you to store your spools of ribbon and another split rod that keeps the ends of your ribbon at the ready. The holder also comes with a spacious box to keep gift tags, tape, or scissors safe and sound.  

Depending on the size of your ribbon spools, you can store up to 10 spools on the rod, which means you can get a lot more creative with your wrapping without causing utter chaos in your wrapping area.

“The ribbon spool holder is solid and made very well,” a Target shopper wrote in their review. “The wood finish is beautiful and there’s plenty of room in the drawer for scissors and tape. It was packed with great care.”

And because it already looks like an heirloom piece, the ribbon holder will fit right in with your other nostalgic decor pieces. Pick it up either online or from your local Target location, and streamline your gift wrapping while making your space feel even more homey come the holidays.

Buy: Hearth & Hand with Magnolia Ribbon Spool Holder, $34.99