The “Hotel Worthy” Bedding Brand Every Editor Loves (We’ve Tested All Their Sheets!)

There’s something so satisfying about slipping into the sheets of a nice hotel bed. It feels like an escape, a rare interlude into a self-contained world where the main objective is to relax and sleep better than you can remember. A nice hotel bed can be an instant mood booster. It can be a topic of conversation over breakfast. And sometimes, it can even be a highlight of a whole vacation. 

But then you go home, and you unwittingly compare your bed to the one at that revered hotel. Maybe yours isn’t as big, and perhaps the mattress isn’t as soft. Changing those components can be a big undertaking, particularly while on a budget — but that doesn’t mean you can’t take a smaller, still-meaningful step toward a more luxurious (and comfortable) bed. A hotel bed’s sheets are often very soft, and that’s a detail you can improve quickly. That’s exactly how the founders of Brooklinen felt, too. 

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Brooklinen founders Vicki and Rich Fulop were on vacation when they both agreed that their hotel sheets were so comfortable that they wanted to purchase the same ones for their own home. The only problem? The sheets were $800, well beyond their budget. 

A year later, in 2014, the couple launched a Kickstarter campaign for a new direct-to-consumer brand of reasonably-priced, high-quality bedding. They were hoping to raise $50,000 for their new business. Instead, they raised more than $230,000, and thus, Brooklinen was born.

In the decade that followed, Brooklinen has grown to become one of the most popular direct-to-consumer bedding brands, and is beloved by almost every editor here at Apartment Therapy. In fact, editorial shopping director Jada Wong has tried every single bedding set from Brooklinen, and yes, she does have a favorite.  

Brooklinen has six bedding collections all based on different fabric and weave types so you can catch the best Zs.  

• Most popular collection, and the most versatile bedding type 
• Made with long-staple cotton and a three-over-one weave for a soft feel and slightly shiny look 

• Best for hot sleepers, given its crisp weave and cooling attributes 
• Made from long-staple cotton with a one-yarn over, one-yarn under weave for breathability and a crisp look 

• Made with 100% organic cotton, and is the most sustainable option
• Only available as a percale weave, this pick is crafted to cool even the hottest sleeper 

• Made from 100% European flax 
• Can be used year-round because of an airy weave that still has a bit of heft and weight due to the material
• Has a natural, wrinkly look after the first wash — it’s part of the charm!

• Made with 95% cotton and five percent Himalayan cashmere for softness and warmth
• Best for cool sleepers  

• Made with 100% cotton flannel that’s super cozy and warm
• Best for those who run cold when sleeping, and for cooler temps 

Since Brooklinen has come onto the bedding scene, it has also branched out into bath, laundry care, and more, but still keeps its sheets front and center. Once you choose the sheets that are best for you, why not browse the rest of its offerings?

Bedding: Besides sheets, shoppers can also pick up coordinating duvet covers, comforters, quilts, and blankets. Mattress toppers are also up for grabs, if you want to make a full Brooklinen sandwich. 

Pillows: Get just the right pillow for your preferred sleep position, and keep it clean with coordinating protectors. Pillowcases that match the bedding are also for sale, alongside Mulberry silk options with coordinating sleep masks. 

Home: The company’s home category includes organizational supplies, home fragrances, laundry essentials, and coffee table finds (think cute mugs, books, and incense holders). Throw blankets for your sofa are stashed in this category as well. 

Bath: Outfit your bathroom with shower curtains, mats, organizational tools, robes, and towels to make this space as cozy as your bed situation. 

Kids room essentials: Sweet and colorful options for little ones’ bed and bath routines are grouped here, featuring some familiar friends from Sesame Street. 

Yes, it’s possible to shop for Brooklinen’s sleep gear inside an actual store even though it’s best known as an internet-based company. It has brick-and-mortar locations scattered throughout some of the country’s major cities, like New York City, Chicago, and San Francisco; these have in-person perks like styling appointments and easy, free returns. 

Brooklinen has a regularly updated sale section where it’s possible to see discounts up to 60% off — just note that some of the sales are final. The company also participates in major retail holidays like Black Friday and Labor Day, so you can score big if you’ve got some patience.

Yes! Now through December 1, Brooklinen is discounting everything by 25% during its Black Friday sale. Bundles are also discounted by up to 50%. The only exclusions are the non-Brooklinen branded items in the Spaces section, though you’ll still have plenty to shop.

Yes, Brooklinen’s sheets are worth it, according to almost every editor at Apartment Therapy. No matter which set you go with, Brooklinen’s bedding is soft, cozy, and comparable to many high-end hotel offerings, which was the goal all along. 

And if you’d like more direction on what to put in your shopping cart, here are some well-tested picks.