KitchenAid Announced Their 2023 Color of the Year — and It’s Perfect for Spring

published Feb 9, 2023
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KitchenAid stand mixer 2023 color of the year announcement black and white stand mixer
Credit: KitchenAid

KitchenAid is one of our editors’ favorite sources of top-of-the-line kitchen appliances for many, many reasons. A lot of them are practical reasons, such as high-powered motors that help blenders crush ice and help stand mixers knead sticky bread dough. But we’d be lying if we said those are the only reasons we’re such big fans. On top of being hardworking, their gear always looks amazing, and to perk up our spirits at a time of the year when we really need a boost, KitchenAid is adding a new color to their stunning palette.

Meet Hibiscus, a bright and rosy hue that KitchenAid is calling their color of the year for 2023. This ruby shade of pink borders on being neon (without actually being fluorescent) to add a pop of color and a little flair to your kitchen. Right now you can add this cheerful color to your space by picking up either of KitchenAid’s Artisan Stand Mixer or K400 Blender.

Compared to KitchenAid’s 2022 color of the year, a moody magenta they called Beetroot, this year’s hue is more vibrant and, dare I say, uplifting. (I invite you to imbue this color with as much positivity and good fortune as I’m choosing to do, but you’re free to just enjoy it for what it is, too!) I wish my stand mixer had as exciting a color as this bold pink shade, and I would probably be inclined to make a permanent spot for it on my counter if I had something this pretty to look at.

Credit: KitchenAid

According to KitchenAid, they added Hibiscus this year to give their lineup a new eye-catching color that will encourage you to mix up more breads and fluffy desserts and blend up more sauces and smoothies. They also partnered with a globally-recognized designer, Marta Del Rio, to launch some appliance-inspired clothing pieces (!) in Hibiscus pink at New York Fashion Week. Personally, I’m looking forward to seeing which other appliances get the Hibiscus treatment (and crossing my fingers that their Mini Food Chopper is on that list).

Credit: KitchenAid

If you’re not familiar with everything KitchenAid’s stand mixer can do, you’re in for a treat. This is one of the most powerful kitchen tools on its own — it’s excellent at beating eggs and frosting, mixing cookie dough, and kneading bread dough — but once you start adding attachments, such as the pasta roller and meat grinder, there really is no limit. At the same time, their K400 blender blitzes frozen foods with no problem and purees ingredients into smooth soups and sauces in mere seconds. Plenty of home cooks have fallen in love with the stylish look of KitchenAid’s machines, but they keep using them because they simply work so well.

Ready to add a bit of color to your kitchen? Grab either of these bestsellers from KitchenAid and enjoy the vibrancy — and cooking capabilities — they bring to your space.

Buy: KitchenAid Artisan 5-Quart Stand Mixer, $499.99

Buy: KitchenAid K400 Blender, $299.99