Lauren Conrad Launched a Holiday Gift Guide On Amazon Handmade

published Nov 5, 2020
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Credit: Yoni Goldberg

When you think of gifts arriving in Amazon boxes, a handcrafted, fair trade keepsake might not be the first thing that comes to mind. But this year, reality TV star and lifestyle mogul Lauren Conrad is teaming up with Amazon Handmade to provide gift suggestions that will provide just that, with a focus on staying connected to loved ones this holiday season.

On Thursday, Nov. 5, Conrad is launching a holiday gift guide on Amazon Handmade filled with thoughtful items sold by small craft-focused businesses, many of which are supported by her nonprofit shop Little Market. The common thread among these gifts? To help everyone feel cozy and connected at home while supporting artisanal makers.

If you’re not familiar with Little Market, it’s an organization that features handmade items designed and created by women in underserved communities around the globe, from Cambodia and Bangladesh to refugees who live here in the U.S. The non-profit’s mission is to help these artisans by boosting their products and helping them earn fair wages, and Conrad’s gift guide is filled to the brim with these fair trade goods.

Credit: Amazon

Conrad’s go-to gift for colleagues and neighbors this year is the Coconut-Soy Wax Scented Candle by Prosperity Candle, who she’s been working with for years through Little Market. “My home is filled with them,” she tells Apartment Therapy. “I always feel like a candle is appropriate, I know I personally enjoy burning them in my home.”

Buy: Coconut-Soy Wax Blend Scented Candle, $36

Credit: Amazon

As for long-distance gift recommendations, Conrad suggests keeping it simple. For example, this reusable burlap gift tote bag, made by artisans at CORR – The Jute Works in Bangladesh, can be used to wrap a gift in. Conrad says to fill them with baked goods and surprises for kids and, if possible, dropping them off at friends’ doorsteps in town. “Anytime you can make someone’s day with something small, it’s so important,” she adds.

Buy: Reusable Burlap Gift Tote Bag, $12

Credit: Amazon

Another way Conrad is staying connected with long-distance pals is sending care packages with activities to do together virtually. “Send them an ornament, and trim your trees together to feel a little more connected,” she suggests. “Or, drop off the Pink Glass Mixing Bowls Set and ingredients your favorite holiday cookie recipe for a virtual baking party.”

Buy: Mini Lidded Ornament Baskets, $30

Conrad also includes a wide range of gifts created by makers outside of Little Market, like a porcelain bud vase from Georgia-based Honeycomb Studio, a sustainable sampler of rustic soaps by The Little Flower Soap Co in Michigan, and a chunky knit throw by WoolDeco of Vilnius, Lithuania, among many others.