These Are the Most Popular Exterior Paint Colors, According to Instagram

published Jul 4, 2021
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Exterior of cottage style house with front yard
Credit: Ivan Hunter | Getty Images

When it comes to home renovations, we tend to focus on the inside of our homes, whether it’s a small tweak here and there or a full head-to-toe reno.

If you’ve finished sprucing up your home’s interiors and you’re looking to give the exterior of your home a little bit of love, it’s worth taking a look at the exterior trends for 2021. Refreshing the outside of your home will not only add curb appeal to your home but there’s also a good chance that it will increase the value too, which, of course, is a huge plus if you’re looking to sell.

From the classic colors to the more unusual hues, a recent study conducted by UK paint brand, Dulux Weathershield, analyzed the most popular colors, styles, and finishes that are going to be big this year. In addition to analyzing the most searched queries, the study took to Instagram, the ultimate platform for visual home inspiration, to find the most Insta-approved exterior paint trends.

Between the timeless shades that prove popular time and time again, to the bold paints that will give your home an eccentric edge, below are the most popular exterior paint colors and trends, according to Instagram.

All-white exteriors

Credit: Jamie Grill Photography/Getty Images

Unsurprisingly, white paint has taken the top spot as the biggest exterior color trend on Instagram. Featuring in 45% of the top interior hashtags that were analyzed in the study, all-white exteriors have won the hearts of Instagram users. White is a much-loved classic for the outside of the home, giving a crisp and clean finish and suiting a variety of styles.

Blue front doors

Credit: Joy Brown /

Adding a pop of color to your home’s exterior is another much-loved trend. Painting the front door a bright color will add style and personality to the home and is a great place to begin when it comes to quick and easy DIY projects. Blue front doors make for a super cute welcome home are extremely popular among the Instagram crowd, with the hashtag pulling up over 200,000 results.

Monochrome windows and doors

Credit: Joe Hendrickson /

Bolder, darker hues are in right now. Many people are reaching for the black paint, giving window frames and doors a sleek and modern update. Painting these features in a dark color also add a moody vibe to your home, perfect if you’re a fan of Gothic houses. One of the best things about making these little changes is that you can easily switch things up as new interior trends come around.