This $10 Aldi Organizer Will Be Flying Off the Shelves (It’s So Chic!)

published Apr 28, 2024
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Delano, CA, USA - Mar 26, 2022: Exterior view of an Aldi grocery store in Delano, California. Aldi is the common brand of two German family-owned multinational discount supermarket chains.
Credit: Tada Images/Shutterstock

I would like to think I’m well-versed in the makeup bag department. From the Clinique gift bags with purchases my mom used to religiously collect to the spare Ipsy bags I “borrowed” from my sister, I’ve traveled with a variety of colorful cosmetic holders. In my experience, most bags lack two essential elements across the board: a structured base and a lid that lays completely flat when opened. Simple design features can make all the difference when it comes to optimal space and function, and Aldi recognizes this with its new Serra cosmetic bag.

The minimalist bag comes in three colors: black, lilac, and green. A zipper wraps around the front at an angle so the fabric can easily unfold and double the organizer’s surface area. Luxury! And did I mention it’s only $9.99? With a handle on the lid, it’s convenient for toting from one location to the next, and the interior can be wiped down to remove any loose product. I think it’s truly the whole package for storing and/or transporting makeup, skincare products, and toiletries. 

With Mother’s Day and summer vacations coming up, the cosmetic bag is a thoughtful and timely gift for your mom, travel companion, or yourself. It’s also small enough to be thrown into a purse, gym bag, backpack, or beach bag if you’re on the go!

If you can’t find the bag in-store, Amazon has a similar portable makeup bag starting at $6 in a bunch of cute colors and patterns. Either bag you choose will have you (or a loved one) packing like a pro!