This Oprah-Approved Brand Just Launched the Comfiest, Most Practical Bath Wrap I’ve Ever Worn 

published Jan 12, 2023
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My apartment is a Cozy Earth household through and through. I have the brand to thank for the best pajama set I’ve ever worn (which makes me feel like a million bucks, without spending as much), plus they’ve perfected the comfy-meets-absorbent-meets-stylish bath towel of all bath towels. As much as I love them, though, I think their No. 1 fan might actually be… none other than Oprah Winfrey. Yep, Queen O has included Cozy Earth on her highly-anticipated Favorite Things List for not one, not two, but four consecutive years. Let that sink in.

I may not have as much credibility (yet!), but Cozy Earth has undoubtedly topped my own 2022 list of personal faves — especially so for my bathroom, which essentially doubles as an unintentional shrine to the brand’s entire premium waffle collection. I own the waffle bath towel set (with one extra on display at all times for purely decorative purposes), the matching waffle robe and attachable hair towel, plus the waffle hand towels and washcloths. And honestly, my bathroom looks great because of it, not to mention the whole high-quality line has drastically improved my shower and hand-drying routines. That’s why I was so excited to discover the recent launch of yet another Cozy Earth waffle bath staple to add to my growing assortment — a bath wrap.

I’ll be the first admit, I’ve always been skeptical of bath wraps — if I have a towel or robe, why would I need anything else? But I can confidently say that after just one use of Cozy Earth’s waffle wrap, I get it. For starters, it comes with the same smart, double-sided design that I know and love from the rest of the bath collection, featuring an absorbent terry lining on the inside and a luxe-looking waffle texture on the exterior only.

In terms of fit, the wrap includes built-in adjustable velcro along the bust, but it’s also available in three different size options: XS/S, M/L, and XL/XXL. And for height reference, I’m 5’2″ and it falls just above my knees, similar to the model pictured above, so there’s plenty of leeway if you’re shorter or taller, as well. On top of the white hue, you can choose from light grey and charcoal colors, too — both darker, forgiving options if you’re someone who likes to put on makeup before getting dressed (see ya, spilled foundation stains or rogue powder blush).

That brings me to my next — and arguably most exciting — point: the bath wrap has two super-spacious, front-facing pockets (!!!). Basically, consider putting this on post-shower as the ultimate getting ready power move, since you can conveniently keep brushes or beauty products on hand (especially if you’re low on bathroom counter space), as well as hair accessories and even your phone, all without holding up a towel or adjusting a robe in the process. Or, it’s absolutely amazing (and cozy enough) to stay in for a loooooong time, in case you tend to procrastinate getting ready altogether and/or can never decide what to wear in the first place (*raises hand*). The only downside? There’s no built-in hook for hanging, but mine still stays put draped over the end of my towel rack.

All in all, the Cozy Earth waffle bath wrap is a hands-free happy medium between a towel and robe that’s equal parts good-looking, lightweight, fast-drying, and practical — whether you’re changing at the gym, in a dorm room, or your own bathroom. At $90, it’s definitely on the more expensive side, but as a die-hard Cozy Earth waffle bundle devotee, I can vouch for the brand’s superior comfort and quality, even after washing and drying again and again. Oprah voice: You need a bath wrap, you need a bath wrap, everybody needs a bath wrap!