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Color is one of the most powerful changes you can make to a space, and one big reason is how specific it can get. Within each color family is an endless number of variations: cheerful to serene, energetic to calm, contemporary to classic. Whatever your vibe, there’s a precise shade to match.For Apartment Therapy Lifestyle Director Charli Penn, that shade is Fading Rose SW 6296 by Sherwin-Williams. The warm, sophisticated pink is her 2024 Color Crush for the elevated mood it evokes.