Whether it happens at the laundromat, the laundry room, or just a tiny corner of your apartment where you stash the washer/dryer, Tide wants to take laundry day off your plate. This week, the detergent giant launched Tide Cleaners, an on-demand laundry and dry cleaning service “aimed at giving people the option to spend more time on life and less time doing laundry.” Although cleaning the bathroom is America’s most hated chore, doing laundry isn’t exactly loved.