Our TeamLaura Schocker

Laura Schocker

Chief Content Officer

New York, NY

About Me

Laura Schocker is an editor, writer, and homebody with more than a decade of experience in lifestyle and digital journalism. Before Apartment Therapy Media, she worked as the digital director at Real Simple and the executive healthy living editor at The Huffington Post. Her writing has also appeared in Conde Nast Traveler, BBC.com, Prevention, TheBump.com, and TheNest.com, among others. Laura is a three-time Webby winner and was chosen as one of Folio's Top Women in Media. She has a bachelor's and master's degree in Magazine Journalism from Northwestern University's Medill School of Journalism. She lives in NYC's Upper West Side with her husband, daughter, and two plants.

Latest Stories

I Tried 3 DIY Grout Cleaners — And One of Them Blew Me Away
The winner is so effective!
Laura Schocker
Jan 20, 2026
This Comfy Sleeper Sofa Comes with Storage (It’s on Sale!)
It’s on sale for Black Friday!
Laura Schocker
Nov 19, 2025
The 3 Disney World Tips I Wish All Parents Knew
My daughter has been absolutely begging to go to Disney World ever since she found out about this magical land with roller coasters, real-life princesses, and Doc McStuffins. So my husband and I decided to plan a trip for her fourth birthday present. We told her on her birthday in February that we’d be going for her spring break in March — she told every person she met about the trip for those five weeks in between (“On the fourth day, I’m having breakfast with Goofy!
Laura Schocker
Nov 19, 2025
50 Surprisingly Thoughtful Gift Card Ideas for Holidays, Birthdays, and Special Occasions
Give the gift of choice.
Amy Gordon
Nov 13, 2025
My Mom’s Magic Routine Saved Me From My Biggest Laundry Catastrophe
Now that I’m a parent myself, I’ve had to seriously level up my laundry game — I’ve called my mom to ask how to deal with everything from smeared raspberries on pajamas to vomit stains on the rug (welcome to motherhood, eh?).
Laura Schocker
Aug 27, 2022
And the Grand-Prize Winner of the Small/Cool Contest 2022 Is…
You voted, and the verdict is in!
Laura Schocker
Jun 21, 2022
Dawn Dish Soap Just Got a Major Makeover — And I’m Strangely Excited
This one's for the tired parents out there.
Laura Schocker
Jan 12, 2022
This September Is “Transformation Month” on Apartment Therapy
For the third September in a row, we are celebrating transformations all month long on our site.
Laura Schocker
Sep 6, 2021
This August Is “Throwback Month” Here at Apartment Therapy
I sometimes struggle to find the line between what items are sentimental… and what items are sentimental clutter. I have trouble getting rid of things that no longer suit my life or style because I remember the happy day I acquired them, or the people I was with, or the life stage I was in at the time.
Laura Schocker
Aug 2, 2021
This Month Is All About Colorful Spaces on Apartment Therapy
A few years ago, I read a tip that said if you’re feeling stuck on your decor style, you should look in your closet.When it comes to clothes, it’s always been easy for me to decide what I like (and what I don’t). But when it comes to interior design, I used to choke. What paint could possibly be worth committing to 100 square feet?! How can I choose the sofa color I want to look at every day for years?!But when I opened my closet door, my personal style shone through.
Laura Schocker
Jul 12, 2021
The Power of Community: A June Letter From the Editor
June is Apartment Therapy’s third annual Community Month!
Laura Schocker
Jun 1, 2021
The $25 Space-Saving Solution New Parents Need
If you have a new baby and a tiny home (and kitchen), then this is for you.
Laura Schocker
May 18, 2021
On Loving—and Leaving—My Apartment: A February Letter from the Editor
For the last two years, I’ve written my February editor letter about how much I love my home — it only felt natural in a month with a big romantic holiday right in the middle. “The 10-plus year relationship I have with my one-bedroom apartment has been one of the most rewarding in my life,” I wrote last year.
Laura Schocker
Feb 1, 2021
This October Is “Money Month” at Apartment Therapy
Our hope is that this month’s content can begin to help with some of one of life's major stressors.
Laura Schocker
Oct 5, 2020
An August Letter From the Editor: This Month Is All About Comfort
Get ready for a month filled with Comfort Decorating, which is like comfort food, but for your home.
Laura Schocker
Aug 3, 2020
The Easiest Way to Make Your Own No-Sew Cloth Face Mask
Last week, the CDC updated its recommendations to suggest that all Americans wear cloth face masks when they must leave home. Here's how to make your own.
Laura Schocker
Apr 9, 2020
Big News: The Small/Cool Contest is Officially Back
For the last few years, our readers have spoken loud and clear: bring back Apartment Therapy’s Small/Cool contest. And so we did—starting today! Small/Cool 2020 is officially here.
Laura Schocker
Apr 3, 2020
Apartment Therapy Just Created Zoom Backgrounds So You Can Spruce Up Your Place for Free
If you're in need of some serious, well, apartment therapy, we've got you covered—virtually. We rounded up some of our favorite illustrated home backgrounds so you can use them on Zoom.
Laura Schocker
Apr 1, 2020
How to Sleep in the Midst of a Global Pandemic
If you feel like you're sleeping worse than ever, you're not alone.
Laura Schocker
Mar 22, 2020
A Special Letter from the Editor: What Home Means Now
At Apartment Therapy, our mission has always been to help people create safe, comfortable, and supportive homes. But that message has felt especially relevant in the past week, as the COVID-19 outbreaks have upended our habits and rhythms. There are so many uncertainties right now, but there’s one thing we know for sure: home is more important than ever.
Laura Schocker
Mar 15, 2020
Introducing Makeover Madness: A March Letter From the Editor
All month long, we’ll be exploring ways to make over what you have at home. Think: little upgrades (like my door), as well as some bigger projects.
Laura Schocker
Mar 2, 2020
3 Little Home Resolutions I’m Making for 2020: A January Letter From the Editor
I love the symmetry of a New Year’s resolution, but it's hard for me to make it work. So over the last few years, I’ve started a different New Year tradition: I share my goals and intentions for the year ahead, along with what I'm most excited for in the year ahead.
Laura Schocker
Jan 6, 2020
Behr’s 2020 Color of the Year Is Such a Natural Choice (Literally)
We're just over halfway through 2019, and Behr paint is ready to forecast their color projections for 2020.
Laura Schocker
Aug 15, 2019
Here’s How ‘Lady Bird’ Created an Iconic Teenage Bedroom From Scratch
The coming of age movie is a Hollywood staple, which often depicts a young woman whose story is defined by a romantic relationship. Part of what made this past year’s Lady Bird so special is that its subtle telling of a teenage female experience—from tenuous mother/daughter relationships to shifting friendship dynamics—relied on Lady Bird’s personal growth as the main storytelling device. Its actors have received plenty of accolades ahead of Sunday night’s Oscars.
Laura Schocker
May 3, 2019
Why We’re Launching a Series Called ‘The New Homesmiths’
It’s our mission to help people feel their most at home—whatever home might look like. The beating heart of that work is visiting real homes every single day across the country (and the world) for moments of inspiration, teaching, and sometimes just pure awe. Every time I edit or read an Apartment Therapy house tour, I’m amazed by the creativity of our community, and how they manage to transform just about any space into one that feels uniquely home.
Laura Schocker
Mar 19, 2019
Marie Kondo Says Her Parents Once Banned Her From Tidying
Here's what Kondo has to say about her childhood home.
Laura Schocker
Jan 18, 2019
Marie Kondo Doesn’t Hate Your Books
Don’t worry bookworms.
Laura Schocker
Jan 10, 2019
Watch Marie Kondo Organize a Messy Kids’ Toy Area
Marie Kondo is known for her ability to take even the trickiest of messes and transform them into folded, controlled spaces that, in her words, “spark joy.” When the bestselling author of the “Life-Changing Magic of Tidying Up” came into our studios recently to demo how her new organizational boxes work, we challenged her to pack a carry-on suitcase—no problem.
Laura Schocker
Aug 26, 2018
You’re a True Millennial If You Win This Bingo Game
We forecast—and set—decor trends all the time here at Apartment Therapy. But what does a “trend” even mean and where do they come from in the first place? “Trends are heavily influenced by pop culture, fashion, food, music, the streets, and sometimes what is going on in the world politically,” Lori Weitzner, author of Ode to Color, previously told the site. Sometimes when you hear about one it can start to feel like it’s popping up all over the place.
Laura Schocker
Aug 24, 2018
The Stylish, Space-Saving Bookshelves I Can’t Live Without
Book stacks, begone.
Laura Schocker
Aug 21, 2018
Marie Kondo Showed Us How to Pack a Suitcase
Marie Kondo is famous for her KonMari method and bestselling book, “The Life Changing Art of Tidying Up“—both of which promise to help you wrest control of the stuff in your home. But what about when you have to take some of that stuff on the road? We recently invited Kondo into the Apartment Therapy studios to demo her new drawer organizing boxes. And while she was here, we challenged her to take on a few of life’s trickiest organizing conundrums.
Laura Schocker
Aug 6, 2018
Marie Kondo Showed Us How Her New Organizing Boxes Work
Drawers are my organizational kryptonite (OK, fine, that and the “clothes chair,” if I’m really confessing weaknesses). I can get everything folded up and fairly neat looking, but the first time I need to grab a T-shirt on my way out the door to the gym in a rush? It all goes down one big jumbled slippery slope of messiness. No amount of purging—or even, dare I say, Kon-Mari-ing—has helped. But now, the KonMari architect herself, says she can help.
Laura Schocker
Jul 25, 2018
IKEA’s New Rug Collection is a Work of Art
IKEA is known for simple, staple rugs that can go with just about everything—like the classic black-and-white Stockholm that has graced many a first-apartment floor for under $200. But on Thursday, the retailer announced that they are majorly upping their rug game—with eight new designer collaborations for this year’s IKEA Art Event. The rugs will be available for a limited time in 2019.
Laura Schocker
Jun 7, 2018
IKEA Just Announced a New Collaboration With LEGO
My husband has a seriously convenient knack for putting together IKEA furniture. Seriously, sometimes I (half) jokingly suggest he start side hustling as a TaskRabbit for a little extra income. But the thing is that he actually enjoys it—and when I ask him why he says it’s like building LEGOs for grownups. Well, now he might actually be able to build an IKEA LEGO, or something like it.
Laura Schocker
Jun 7, 2018
Tavi Gevinson’s Brooklyn Apartment Is Just As Cool As You’d Guess
Name: Tavi Gevinson Location: 300 Ashland — Fort Greene, Brooklyn Size: 650 square feet Years lived in: 1 year, renting Almost everything in Tavi Gevinson’s one-bedroom Brooklyn apartment has a story. “That’s really special,” the 21-year-old repeats often as I point something out or pick it up. I ask, for instance, about the fleece blanket splayed across her bed. Here’s how its story goes: she printed a customizable blanket from Walmart.
Laura Schocker
Apr 11, 2018
Polly Pocket Was a Tiny House Pioneer. Here Are 7 of Her Best Design Lessons
90s nostalgia suckers, this one’s for you: This weekend, we reported the breaking news that original Polly Pockets are apparently selling for thousands of dollars. If you’ve already called home to confirm that you don’t have any of these lottery tickets collecting dust in the attic between the Beanie Babies and American Girl dolls, you’re not alone. But what exactly was it about those miniature plastic dollhouses that could keep our childhood selves entertained for hours?
Laura Schocker
Jan 8, 2018