7 TikTok-Famous Cleaning Products People Couldn’t Get Enough of in 2023

published Dec 28, 2023
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A person cleaning a kitchen counter with a cloth and spray bottle
Credit: Joe Lingeman/Apartment Therapy

Whether you spend hours on TikTok or you’ve never opened the app in your life — I’m here to say, for as much flak as it gets, it really is an incredible resource. There’s a nook on the app for every niche interest and hobby, and there may not be one bigger and better than the beloved #CleanTok. It’s brought us “cleanfluencers,” ingenious tips and tricks, and, most importantly, smart products that get the job done. We scoured the biggest trends and viral products of 2023, and rounded up the seven you’ll want in your cleaning arsenal ASAP.

1 / 7
was $6.49

You know Scotch-Brite’s iconic sponges, but the Advanced Soap Control Dishwand Brush Scrubber took TikTok by storm this year — and for good reason. It was one of 2023’s most-loved (and purchased) items from Apartment Therapy readers, thanks to its ability to dispense your desired amount of dish soap directly onto the brush with the push of a button. Perfect for every room of the house (even the shower!), our reviewer shared: “The firm yet bendy bristles get in between small tiles and scrub better than the average sponge. Plus, at under $7, it’s inexpensive enough to keep in each bathroom of my home.”

2 / 7

The odds are good that the magical upholstery and carpet-cleaning Bissell Little Green Machine popped up at least once or twice in your feed this year. With nearly 70,000 reviews and an average rating of 4.5 stars, what really sold the product to our reviewer was a viral video of someone successfully sucking four-year-old coffee out of car upholstery. And, of course, when she tested it, it lived up to every bit of the hype. “The best part, for me, is how convenient this thing is — it’s the perfect happy medium between cleaning something by hand with an enzyme spray and whipping out the big guns,” our reviewer said. “I use mine on the rug, couch, and soon, beneath my kid’s car seat in our minivan. I could also see it being useful for cleaning hard-to-reach areas, like stairs and corners.”

3 / 7

You’ve heard of the viral smiling Scrub Daddy sponge, but have you heard of the Scrub Daddy Damp Duster? One of the newer additions to the Scrub Daddy arsenal of cleaning products, it’s a rippled sponge that only requires water to pick up dust and lint from any surface — we’re talking blinds, vents, baseboards, railings, mirrors, and even furniture. CleanTok influencer Vanesa Amaro raved about the product and its countless benefits in a TikTok, and, naturally, it sold out several times. At only $4, it’s a no-brainer.

4 / 7
was $19.99

What TikTok is especially great at finding is tools that do it all — and the KOLLIEE Floor Squeegee does just that. From keeping hardwood floors clean and pet fur at bay to removing excess water (and preventing mold) from the bathroom or the back deck, this simple gadget is surprisingly versatile. With an extendable handle that stretches from 19 to 60 inches, it gets into all the nooks and crannies in a snap.

5 / 7

If you’ve ever snacked in your car or near your computer (ahem, all of us), we suggest you add COLORCORAL Cleaning Gel to your cart. The sticky gel picks up every crumb, lint, or dust particle with a quick roll on the surface. It went viral for effortlessly getting the dust inside of car vents, but it’s a perfect tool for keeping electronics clean too, whether it’s a calculator, keyboard, or landline. Just use it until the color of the goo changes!

6 / 7

We’re always here for products that make simple tasks hands-free. This year, the S&T INC. Dish Soap Dispenser and Sponge Holder became a second set of hands when it came to dishwashing, thanks to its space-saving size and sleek, double-duty design that dispenses “the perfect amount” of soap onto the sponge with a light push. According to our reviewer, it’s “super efficient, easy to clean, compact, and affordable.”

7 / 7
was $49.97

If you’ve never cleaned your walls, this is your sign to start. The CHOMP! Long Handle Wall Cleaner makes the pesky task easier than ever, no stool or ladder required. With two washable microfiber heads, this duster stretches from 26 to 60 inches to grab dust, grit, grease, and other grime from hard-to-reach surfaces, from baseboards to window trims. Our reviewer tested it thoroughly and fell in love, calling it “a Swiffer for your walls, only way less wasteful.”

What was your favorite viral cleaning product of 2023? Let us know in the comments below!