This IKEA Ad Is a Coupon And a Pregnancy TestWelcome to dystopia. Here, magazine ads contain both coupons and pregnancy tests. Yes, you can now pee on an IKEA ad to see if a) you qualify for a discount, and b) you’re pregnant. This very real ad will tell you if you’re with child and if you are (mazel tov, by the way), you’ll receive a coupon for cribs. According to a story in AdWeek, Swedish advertising agency Åkestam Holst created this, um, innovative ad to run in Swedish women’s magazine, Amelia.
Nora Taylor
Jan 9, 2018